Natural Hair Color – Auburn Shade 100 % BIO henna + indigo • rich auburn tone • vegan
100% natural hair dye It’s Pure in a brown-red shade is a blend of organic henna, indigo, and Ayurvedic herbs. It creates a natural mahogany to copper shade, adds shine, volume, and strengthens hair. Suitable for sensitive skin and gray coverage, free of chemicals and synthetics.
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Natural Hair Dye – Auburn
It’s Pure hair dye in brown-red is an ideal choice for those seeking a natural look without chemicals.
Contains a blend of 100% organic herbs – henna (Lawsonia inermis), indigo (Indigofera tinctoria), amla, and shikakai – without any chemical additives like ammonia, PPD, or peroxide.
This dye is certified by the Soil Association as COSMOS Organic and is suitable for sensitive scalps.
On light hair, it creates a warm copper-chestnut shade, while darker hair gains a subtle mahogany tone or rich auburn shine. Hair is shiny, voluminous, and strengthened after application.
Easy to use: mix the powder with warm water and apply to hair as a natural hair treatment. The dye also nourishes the hair fiber.
Enjoy a gently pronounced brown-red tone and the joy of dyeing that is gentle on you and nature.
Certifications: Soil Association COSMOS Organic, Cruelty-Free, Vegan.
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Main Benefits of Brown-Red Dye?
- 100% natural composition – a blend of henna, indigo, amla, and shikakai without ammonia, PPD, peroxide, or other synthetic substances.
- Brown-red to mahogany shade – creates a warm, natural tone with copper or auburn highlights depending on your original hair color.
- Long-lasting color – plant pigments bind to the hair fiber and gradually oxidize to a full shade.
- Nourishes and strengthens hair – Ayurvedic herbs like amla and shikakai promote a healthy appearance, softness, and shine.
- Sensitive and gentle – fragrance-free, suitable even for sensitive scalps and people with allergies to common dyes.
- Natural gray coverage – grays gain a copper-chestnut tone that beautifully blends with other hair.
- Easy home use – just mix with warm water, apply as a mask, and leave on for 1–3 hours.
- Volume and vitality – herbal care leaves hair fuller, stronger, and healthier.
What Makes Hair Dyes So Special?
All shades of It’s Pure have a 100% plant-based composition certified by Soil Association Cosmos Organic. They contain only finely milled powders from Ayurvedic herbs. No chemicals, animal ingredients, animal testing, or GMOs – suitable for vegans.
One package is enough for average shoulder-length hair. If you have longer or very thick hair, we recommend two packages. From our own experience, when coloring only regrowth, it can last for 2–3 uses.
The package includes detailed instructions, protective gloves, and a cap for convenient use.
Dyes containing henna and indigo naturally oxidize after rinsing – they darken and deepen the final shade over several hours. See the image below: shade Golden Blonde on salt and pepper hair.
How to Use the Dye
Before dyeing, we recommend thoroughly washing your hair with a silicone-free cleansing shampoo or using a cleansing treatment before dyeing. This helps remove residues of styling products, silicones, and mineral deposits from water, preparing the hair for better adhesion and even color.
An excellent choice is the It's Pure hair detox treatment, which we recommend before each dyeing.
Application time depends on how intense a shade you want. Generally, the dye is left on the hair for 2–5 hours. If possible, even overnight – this extends the effect. (Personal experience).
If dyeing the entire length of the hair, we recommend first applying the paste to the roots and leaving it on for a longer time. Then continue to the ends – this ensures even and more natural color.
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Recommendations for Best Results
- Allow at least 5–6 weeks between chemical dyeing and using natural dye.
- Before first use, test the shade on a hidden strand, especially if your hair has been previously bleached.
- If the dye gets on the skin, it can be easily washed off. To be safe, we recommend applying Ultra Nourishing Balm from Odylique around the hairline before dyeing. If you are vegan, we now offer its plant-based version, Ultra Rich V Balm.
- After dyeing, use a gentle sulfate-free shampoo – helps maintain the color longer. We recommend brands Odylique, North American Herb & Spice or Soaply.
- Henna can slightly dry out – don't forget a nourishing conditioner and regular hair treatment.
- You can mix It’s Pure colors to create your own shade.
- Golden Blonde + Natural Brown → results in a warmer, richer golden tone, suitable for women with darker blonde or a higher percentage of grays. Add only a small amount to avoid significant darkening.
- Golden Blonde + Neutral (Cassia) → results in a softer and less pronounced color with a natural effect, suitable for very gentle lightening or extending the dye mixture.
Customer Experiences with It’s Pure Natural Dye – Brown-Red (Auburn)
Natural Scent and Pure Composition
- Customers appreciate the gentle herbal scent, which is not irritating and lingers even after rinsing.
- Free of chemicals and irritation – the dye contains no PPD, ammonia, or peroxide, making it suitable for sensitive skin.
Nourished Hair and Natural Shine
- Hair is smooth, shiny, and stronger after dyeing, thanks to Ayurvedic ingredients like amla and shikakai.
- The color lasts approximately 3–4 weeks on regrowth, naturally fading without harsh lines.
Natural Result with Copper Undertone
- On light to medium brown hair, it creates a warm brown-red shade with a copper shine.
- On grays, it acts as a gentle highlight – natural and non-uniform coverage.
Safe Coloring for Sensitive Types
- Customers with sensitive scalps praise the zero irritation even with longer application times.
- The dye is popular among those seeking gentle and natural care without compromise.
Who is This Shade Ideal For?
- You want to cover grays naturally and without chemicals.
- You have light to medium brown hair and want to add a warm brown-red hue.
- You are looking for a vegan, natural alternative without fragrance and irritants.
Tips for Maximum Effect
- Leave the dye on for at least 2–3 hours; for grays, longer is recommended.
- Before dyeing, use a silicone-free shampoo for better dye adhesion.
- We recommend a detox treatment to remove styling and silicone residues.
- Avoid shampoos with silicones, which can prevent even dye adhesion.
Who is the Brown-Red Shade Ideal For?
- If you want your hair to gain a warm, elegant shade without chemicals.
- If you prefer natural dyeing that also nourishes the hair.
- If you are looking for gentle yet effective gray coverage with a natural result.
Why Choose It's Pure
It’s Pure is a British brand that has been offering the only certified organic (Soil Association) hair dye in the UK since 2011. Its products are 100% natural, based on plant pigments (henna, indigo, cassia) combined with Ayurvedic herbs like amla or shikakai.
They contain no PPD, peroxide, ammonia, resorcinol, or other synthetic substances — a gentle choice for your hair and health. This means not only coloring but also strengthening, hydrating, and adding shine, appreciated by users with sensitive skin or damaged ends.
The brand prides itself on a fair and sustainable approach. The herbs come from fair-trade and organic farms in Rajasthan, then processed in a British laboratory in Suffolk, powered by renewable energy.
It’s Pure appeals to a wide audience — ideal for pregnant women, people with sensitive skin, or those undergoing chemotherapy. Thanks to its natural composition, the dye gradually darkens and deepens with oxidation, making it unique and natural.
Natural Composition
100% botanical pigments (henna, indigo, cassia) with Ayurvedic herbs – free of synthetics, PPD, ammonia, peroxide, or resorcinol.
Organic and Fair-Trade Ingredients
Soil Association certification, Fair & Wild farms in India, and production in a renewable British laboratory.
Vegan and Cruelty-Free
Free of animal ingredients, tested without cruelty, no GMOs or parabens.
Gentleness and Hair Care
Strengthens, hydrates, adds volume and shine; suitable for pregnant women and convalescents; recommended by NHS.
Composition
Complete Composition
Indigo leaf powder (Indigofera tinctoria), henna leaf powder (Lawsonia inermis), amla fruit powder (Emblica Officinalis), shikakai pod powder (Acacia concinna)
All ingredients are 100% natural and of organic origin.
Composition Analysis and Functional Benefits
Indigo Leaf Powder (Indigofera tinctoria)
What it is: Finely milled powder from the leaves of the tropical plant Indigofera tinctoria, traditionally used for dyeing hair and textiles.
Function: Provides darker pigmentation – from natural brown to dark brown, in combination with henna creates chestnut shades.
Advantage: Natural dye without chemicals, allowing gentle hair toning to brown without damaging its structure.
Henna Leaf Powder (Lawsonia inermis)
What it is: Finely milled powder from the leaves of the Lawsonia inermis plant, known as true henna.
Function: Acts as a natural dye with a warm copper tone while strengthening the hair fiber.
Advantage: Long-lasting color without chemicals, which also nourishes the hair and scalp, leaving hair shiny and strong.
Amla Fruit Powder (Emblica Officinalis)
What it is: Dried and finely milled powder from the fruits of Indian gooseberry or amla, rich in vitamin C and antioxidants.
Function: Helps the color adhere better to the hair, increases tone intensity, and supports healthy hair growth.
Advantage: Strengthens hair roots, reduces breakage and hair loss, contributes to overall hair health.
Shikakai Pod Powder (Acacia concinna)
What it is: Powder from the pods of the Acacia concinna shrub, known as shikakai, traditionally used in India instead of shampoo.
Function: Gently cleanses the scalp, promotes a healthy environment for hair growth, and leaves hair soft and shiny.
Advantage: Does not disrupt the natural pH of the scalp, strengthens the hair fiber, and ensures smooth and easily detangled hair.
The result? This bio-certified brown-red hair dye combines natural plant pigments with the caring power of Ayurvedic herbs. It dyes hair in natural brown-red shades with a copper hue, while also nourishing, strengthening, and soothing the scalp – without ammonia, peroxide, or artificial fragrances. Ideal choice for anyone seeking gentle and subtle gray coverage with respect for hair, health, and nature.
Warning
- This product is not intended for eyebrows, eyelashes, or skin. Avoid contact with eyes.
- Perform a sensitivity test before first use – apply a small amount of paste to the inner forearm and leave for 24 hours.
- Perform a strand test, especially if you have lightened or chemically treated hair, as the final color may vary.
- Use only on healthy scalp, do not use on irritated or broken skin.
- The color is permanent, but may vary in shade depending on the original hair color.
- Do not inhale the powder – when handling, we recommend using protective gloves and a mask to avoid irritation.
- Keep out of reach of children.
- The product is for external use only.
- Keep out of reach of children.
The color may take differently on different hair – it depends on their porosity, original shade, and specific batch of natural raw material. On chemically lightened hair, the result is even less predictable. Always perform a test on a small, hidden strand before full application.
FAQ
What should I do if the hair looks green at first?
On very light hair, a green tint may appear after application, but it will disappear through oxidation within 24–48 hours, and the color will be correct.
Can the brown-red (Auburn) shade be mixed with other colors?
Yes, the manufacturer supports mixing shades, but a strand test is essential to avoid unwanted results.
Is It’s Pure dye really 100% natural?
Yes, all It’s Pure dyes are 100% natural and certified by the Soil Association as organic.
They contain only plant ingredients, such as henna, indigo, amla, or cassia, without synthetic chemicals, peroxide, PPD, or ammonia.
Does the natural dye cover regrowth and grays?
Yes, It’s Pure dyes cover grays well, but the result depends on hair type and chosen shade.
For darker shades, a two-phase application is recommended (e.g., first with henna, then with an indigo blend) for an even and long-lasting result.
Can I use It’s Pure dye during pregnancy?
Yes, It’s Pure dyes are suitable for pregnant women and people with sensitive skin.
Due to the complete absence of chemicals and the presence of only natural ingredients, they are considered safe and are even recommended by the British NHS from the 3rd month of pregnancy.
How long does the color last and how to care for it?
The color's longevity depends on hair type and post-dye care. It usually lasts 3–6 weeks.
For longer effect, it is recommended to avoid sulfate shampoos and use gentle natural hair cosmetics. It’s Pure also offers a pre-dye Clarifying Treatment for better results and longevity.
What to Buy with the Brown-Red (Auburn) Shade?
- ✔︎ It’s Pure Pre-Dye Cleansing Treatment – 100% natural powder treatment, ideal for removing silicone and deposits before dyeing.
- ✔︎ Gentle Herb Prebiotic Shampoo – gentle, sulfate-free and silicone-free, ideal for the first wash after dyeing and extending the longevity of red tones.
- ✔︎ Chamomile & Coconut Prebiotic Conditioner – seals the hair fiber, adds shine, and softens hair after dye application.
- ✔︎ It’s Pure Cassia Colorless Treatment – pure cassia powder, strengthens and adds volume without changing color, ideal as natural hair care between dyeing.
Additional parameters
| Category: | Natural hair colors |
|---|---|
| EAN: | 5060319461553 |
| Certification: | Soil Association Organic |
| Manufacturer: | It's Pure Organics, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF, United Kingdom |
| Country of origin: | United Kingdom |
| Suitable for: | Vegan-Pregnant-Breastfeeding-Certified Organic |
| Quantity: | 10 g, 110 g |
| Certification: | Cosmos Organic, Soil Association Organic, Cruelty Free International |
<strong>Contents of the package</strong>
How to prepare It's Pure hair dye
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Dáša Maňásková
Dáša Maňásková
Úžasná barva, oslovují mě cizí lidé a chválí, nebo se ptají na zdroj. Už jsem vás doporučila.
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pravebio.cz
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pravebio.cz
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Moc dekujeme! Mame obrovskou radost. (:
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British brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.
