Turtle Organic Gluten-Free Cinnamon Crunch Cereal – 300 g 2.5% cinnamon • wholegrain oats • high-oleic sunflower oil
Ground cassia cinnamon gives Turtle Cinnamon Crunch its warm, spicy flavour. Wholegrain gluten-free oat flour, corn flour and rice flour form the cereal base. Serve the crunchy pieces with milk or yoghurt.
- 2.5% cinnamon: ground spice complemented by natural cinnamon flavouring.
- High-oleic sunflower oil: from sunflower varieties rich in oleic acid, a monounsaturated fatty acid.
- With inulin, a soluble fibre: total fibre content is 7.4 g per 100 g of cereal.
- Organic, vegan and gluten-free: Turtle regularly tests its gluten-free products.
Why it’s Pravé Bio
Warm cassia cinnamon over a crunchy wholegrain oat base. We selected Turtle Cinnamon Crunch for its distinct cinnamon flavour and gluten-free cereal blend. Wholegrain oat flour comes first in the ingredients, followed by corn flour and other ingredients including rice flour; ground cinnamon makes up 2.5% of the recipe.
7.4 g fibre per 100 g. The recipe includes high-oleic sunflower oil and chicory inulin, with 7.4 g fibre and 18 g sugars per 100 g. Cane sugar and icing sugar provide sweetness, so serve with plain yoghurt, milk or an unsweetened plant-based drink.
Organic, gluten-free and vegan by recipe. These cereals contain gluten-free oats and may contain traces of peanuts, soya, milk and tree nuts.
Gluten-free cereal with 2.5% cassia cinnamon
- 2.5% ground cassia cinnamon: complemented by natural cinnamon flavouring.
- Wholegrain oat flour: the first ingredient; corn flour accounts for 21.3%.
- 7.4 g fibre per 100 g: the recipe also includes added inulin.
- High-oleic sunflower oil: made from sunflower varieties rich in oleic acid.
- 18 g sugars per 100 g: this is a sweetened cereal.
- Tocopherol-rich extract: listed as an antioxidant in the recipe.
BREAKFAST WITH TURTLE
Apple yoghurt smoothie with cinnamon crunch
A serving suggestion for one. Blend the apple and yoghurt first, then add the cereal as a topping. The photograph offers serving inspiration.
Ingredients
- 150 g plain dairy or unsweetened plant-based yoghurt
- 1/2 apple, cored
- 50–100 ml milk or unsweetened plant-based drink
- 20–30 g Turtle Cinnamon Crunch
- Optional: 1 tbsp chopped roasted Sicilian hazelnuts from Výdejna chutí
Method
- Dice the apple and blend with the yoghurt and a little milk or plant-based drink.
- Add liquid gradually until you reach your preferred consistency. There is no need to add sugar.
- Pour into a glass or bowl and top with the cereal and optional hazelnuts.
- Serve straight away. Leave the cereal out of the blender to keep its crunch.
With milk, yoghurt or fruit
Ready to eat, with no cooking required. The pieces gradually soften in liquid, so add them just before eating for the best crunch.
- With milk: pour over just before serving; the cinnamon also flavours the milk.
- With a plant-based drink: choose an unsweetened option. Thick Ceylon Kokonati coconut milk can be diluted with water to taste.
- With yoghurt: add apple, pear or berries, then scatter the cereal on top.
- Over porridge: a small handful adds cinnamon flavour and a crisp finish to the cooked oats.
- For a different breakfast: try Turtle Cornflakes with no added sugar if you prefer an unsweetened corn cereal base.
Choose the accompaniments to suit your meal. Use plant-based yoghurt and milk for a vegan serving. Check every ingredient when preparing a gluten-free meal. Keep the cereal dry and reseal the pack after opening.
The ingredients and what they do
The cereal baseWholegrain gluten-free oat flour is the first ingredient. Corn flour makes up 21.3%, with rice flour also included.
2.5% cassia cinnamonGround cassia provides the characteristic spice flavour, complemented by natural cinnamon flavouring. It is not Ceylon cinnamon.
Cane sugar and icing sugarBoth are added ingredients. The cereal contains 18 g sugars per 100 g before any milk or yoghurt is added.
High-oleic sunflower oilOil from sunflower varieties rich in oleic acid. The term describes the oil, rather than the total fat content of the cereal.
Chicory inulinAdded fibre alongside that of the cereal base. The amount of inulin is not specified; total fibre is 7.4 g per 100 g.
Tocopherol-rich extractAn antioxidant used in the recipe.
Certified organic
®Gluten-free
What do organic and gluten-free mean?
Certified organic ingredients. Organic farming restricts the inputs that may be used, prohibits herbicides and permits only approved plant-protection substances. That is why certified grain sourcing matters more to us than the word ‘natural’ on a pack.
Regular gluten testing. Turtle regularly tests its gluten-free products to keep gluten below 20 mg/kg. This product is labelled gluten-free. It contains gluten-free oats and is not suitable for anyone with an oat allergy.
Certification and testing details
Organic certification verifies a controlled production system with rules for growing, permitted inputs and processing. Organic ingredients are identified by an asterisk in the ingredients list.
The gluten-free label applies to this product. Check any other ingredients you add when preparing a gluten-free breakfast.
Gluten-free licence number: OATS-BE-005-018
Ingredients
Wholegrain gluten-free oat flour*, corn flour* (21.3%), cane sugar*, rice flour*, high-oleic sunflower oil*, ground cinnamon* (2.5%), icing sugar*, inulin powder*, natural cinnamon flavouring, salt, antioxidant: tocopherol-rich extract*.
*Certified organic ingredients.
Allergens
Contains oats (gluten-free). May contain traces of peanuts, soya, milk and tree nuts.
Nutrition information
| Typical values | per 100 g |
|---|---|
| Energy | 1754 kJ / 417 kcal |
| Fat | 10 g |
| of which saturates | 1.1 g |
| Carbohydrate | 70 g |
| of which sugars | 18 g |
| Fibre | 7.4 g |
| Protein | 7.2 g |
| Salt | 0.29 g |
Values are for the cereal alone, without milk, yoghurt or other additions.
Storage
Store in a dry place.
Turtle: a Belgian organic breakfast specialist
From a family idea to a Belgian breakfast brandLaurence and Thilo founded Turtle in Belgium in 2014 while looking for organic breakfasts for their own family. They had struggled to find organic cereals and options without added sugar. Expecting their first child sharpened their interest in breakfast, and Laurence began developing the business during maternity leave.
The range grew from porridge into granola and a cereal collection of its own. Turtle sold its first porridge in 2015, added granola in 2020 and launched a new cereal range in 2021. The founders paired familiar breakfast shapes and flavours with organic ingredients.
Turtle also develops recipes using its products. Overnight oats with strawberry chia jam are one example, with ideas extending to other breakfasts and desserts.
Certified organic ingredients
Organic certification covers the agricultural ingredients identified in each recipe, including grains, cocoa, nuts and seeds. Turtle uses these ingredients in its sweetened cereals and fillings too.
Grain-based and grain-free recipes
Alongside wholegrain oats, Turtle uses blends of seeds and nuts. Power Granola Nuts & Seeds contains a 79% seed blend, including buckwheat, and 8% nuts. It is oven-toasted and sweetened with agave syrup.
Colour from plant extracts
In Marshmallow Crunchies, extracts of spirulina, apple, carrot and radish give the colourful pieces their shades. Natural vanilla flavouring provides the vanilla taste.
Different ways to sweeten
The plain rolled oats have no added sugar. Other recipes use ingredients such as cane sugar, honey, maple syrup or agave syrup. Sweetening information therefore applies to the individual product rather than the whole range.
Checks on the gluten-free range
Turtle regularly tests products labelled gluten-free for gluten levels below 20 mg/kg. The gluten-free oats and Marshmallow Crunchies both appear in the AOECS licensing register for the Crossed Grain Trademark. The label does not cover the entire range.
Two Great Taste stars
Cornflakes Dark Chocolate earned two Great Taste stars in independent food judging. The award belongs to this particular recipe of cornflakes coated in dark chocolate.
The people behind Turtle and its journey to you
Laurence and Thilo: breakfast, inspired by family life
- Laurence is Belgian and grew up in Spain and Denmark; Thilo is German. They met in Belgium and brought experiences of food from different European countries to their shared project.
- The name Turtle comes from the fable of the tortoise and the hare. The tortoise became both the name and the symbol of their breakfast brand.
- Laurence and Thilo continue to work on Turtle together. A family project has grown into a business with an expanding team, which also shares recipes for making breakfast at home.
Pravé Bio: from meeting in Malmö to direct distribution
- We met Laurence and Thilo in person at a trade fair in Malmö. Their ambition to offer familiar breakfasts with organic ingredients, alongside recipes without added sugar, appealed to us.
- We import and distribute Turtle directly for the Czech Republic. At Pravé Bio, you buy from an importer and distributor who knows the founders personally.
- We are Jana and Honza, and we spent almost twenty years living in London. Breakfast cereals were part of everyday life there, yet finding organic options that met our standards took some searching. Read our story.
Questions about Turtle Cinnamon Crunch
Does Turtle use cassia or Ceylon cinnamon?
Cinnamon Crunch uses cassia. Ground cinnamon accounts for 2.5% of the recipe and is complemented by natural cinnamon flavouring.
How can an oat cereal be gluten-free?
This product is labelled gluten-free and uses gluten-free oat flour. It still contains oats and is not suitable for someone avoiding oats themselves.
Is it a no-added-sugar cereal?
No. Cane sugar and icing sugar are included; total sugars are 18 g per 100 g.
Is Cinnamon Crunch vegan?
Yes, by recipe. It may contain traces of milk, which matters for anyone with a milk allergy.
What is the inulin in the recipe?
It is fibre from chicory. Total fibre is 7.4 g per 100 g; the amount of inulin alone is not stated.
Does it contain soya or nuts?
They are not deliberate ingredients, but traces of soya, peanuts and tree nuts may be present, along with milk.
Does it need cooking?
No. Serve with milk, yoghurt or fruit, adding the cereal at the last moment to keep it crisp.
How should I store the opened pack?
Keep it in a dry place and reseal after use. Follow the instructions and date on your particular pack.
Additional parameters
| Category: | Cereals |
|---|---|
| EAN: | 5425038430486 |
| Net weight: | 300 g |
| Brand: | Turtle |
| Brand origin: | Belgium |
| Cinnamon content: | 2.5% |
| Cinnamon variety: | cassia |
| Sugars per 100 g: | 18 g |
| Fibre per 100 g: | 7.4 g |
| Saturates per 100 g: | 1.1 g |
| Organic: | yes |
| Gluten-free: | yes |
| Suitable for vegans: | yes, by recipe |
| Contains: | oats (gluten-free) |
| Possible traces of allergens: | peanuts, soya, milk, tree nuts |
| Storage: | in a dry place; reseal after opening |
| Manufacturer: | Turtle sprl Monastery Street 12 1000 Brussels, Belgium |
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Terézia Grubárová
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Turtle is an innovative brand that delivers healthy, quality breakfast products with an emphasis on clean ingredients and sustainability. Their range includes organic cereals, porridges and granolas without artificial additives, refined sugar and genetically modified ingredients. The brand's philosophy is based on simplicity, authentic flavours and maximum preservation of the nutritional value of the ingredients.
Turtle prides itself on its eco-friendly approach - their packaging is recyclable and production respects the principles of sustainability. Its commitment to quality and responsibility to nature makes Turtle a popular choice among customers looking for healthier alternatives to traditional breakfast products.
Renowned breakfast products thanks to:
- Pure ingredients - no artificial additives, refined sugar or GMO ingredients.
- Carefully selected ingredients - from organic farming, which retain their authentic taste and nutritional value.
- Environmental responsibility - packaging and responsible production are proof of their commitment to protecting the environment.
- Allergen-free - offers gluten-free, vegan and protein options, so everyone who cares about a healthy lifestyle will enjoy it.
Granola
Porridge and flakes
Chocolate cereal
Cereals
Who is behind the Turtle brand
Behind the Turtle brand is a team of health food enthusiasts who believe that breakfast should not only be tasty, but also nutritious and made with respect for nature. Inspired by the simplicity and quality of traditional recipes, the brand founders decided to create a range of cereal products that combine pure organic ingredients, great taste and sustainability.
The aim was to offer an alternative to conventional breakfast products, which often contain unnecessary additives, refined sugar and artificial flavourings.
Turtle is based on the philosophy of "slow food", i.e . conscious eating with an emphasis on the quality of ingredients and their natural processing. The brand name symbolizes patience, honesty and consideration - values that are reflected not only in the products themselves, but also in the entire approach to production and business. As a result, Turtle has earned the trust of customers across Europe and is constantly expanding its range with new, innovative products that make breakfast a real treat.
Turtle brand vision
Turtle' s vision is clear - to deliver breakfasts that are not only delicious, but also healthy, nutritious and made with the planet in mind. They want to inspire people to better eating habits by offering products without unnecessary additives, refined sugar and chemicals.
Every step of production, from the careful selection of raw materials to eco-friendly packaging, reflects their commitment to sustainability and quality. At the same time, they emphasize an ethical approach to production and fair cooperation with suppliers who share their values.
Their goal is not only to produce quality products, but also to contribute to a positive change in the way people think about food and its impact on the world.
What inspires the founders
Turtle is a brand that embodies everything that goes into a great breakfast - simple, clean and delicious products. Their team focuses on creating innovative recipes and improving traditional breakfast dishes to make them healthier and more nutritious.
They were the first to market porridges, which gradually created a whole new segment in some European countries. They enrich classic recipes with modern elements and look for new ways to combine ingredients and discover new flavours.
Each Turtle product is designed with versatility in mind, but always with carefully selected organic ingredients that guarantee high quality, healthful ingredients and great taste.
How did this story begin?
The founders were looking for organic, no-sugar-added breakfast cereals - and couldn't find them. It was only pregnancy and the birth of our child that made us think even more deeply about what we actually eat and what we want to offer our family. At the time, both Thilo and Laurence were busy with work, but maternity leave proved to be just the right moment to launch Turtle - a brand that brings better breakfast alternatives to those looking for clean ingredients and real taste.
The name Turtle was chosen after the well-known story of the tortoise and the hare. While the hare pushes forward and tires quickly, the tortoise goes slowly but steadily - and eventually wins. It works the same way with the energy from whole grain oats, which is released gradually and gives the body a steady strength for the whole day.
Today, they are grateful to be able to share their love of breakfast with hundreds of thousands of you each month. They're always looking for new ways to bring you even better products and inspiration for breakfasts you'll love. Because a good day starts with a great breakfast - and they always want yours to be special.
Why does Turtle rely on organic farming?
All Turtle products come from organic farming, which is better for nature and human health. Unlike conventional production, it minimises the use of chemicals, promotes natural soil fertility and protects groundwater. As a result, bees can continue to pollinate, the landscape remains diverse and consumers can enjoy a breakfast free of unwanted toxins and pesticides.
Why Turtle chooses organic farming
- It preserves soil fertility for future generations.
- It protects the purity of drinking water.
- Reduces the amount of pesticides and toxic substances in food.
- It promotes biodiversity and contributes to the sustainability of the planet.
- It does not contain any genetically modified (GM) ingredients.
From the very beginning, Turtle has held the BE-BIO-001 organic certification, confirming its commitment to sustainability and the highest quality.
Fair production and healthy food
Fair Production: a responsibility that makes sense
Turtle is committed to sourcing ingredients in a fair and reasonable manner because it believes that quality products start with honest supplier relationships.
Proximity
- They buy raw materials from farms close to their production facilities, which allows for a long-term and stable cooperation between farmers and producers.
- This approach promotes not only the freshness of raw materials but also the sustainability of local communities.
Fair access
- Every raw material is purchased in accordance with the high social standards set by organizations such as BSCI (Business Social Compliance Initiative), SA8000 (Social Accountability) and ILO (International Labour Organization).
All of Turtle' s suppliers are members of Sedex, which ensures fair living and working conditions for all those involved in growing cocoa, sugar cane and other ingredients that brands cannot grow directly in their area.
Healthy and nutritious food: start the day with energy that lasts
Breakfast should provide not only immediate energy, but also a long-lasting feeling of satiety and vitality. The right combination of macronutrients is the key to giving your brain and body everything they need to function optimally.
Reach for breakfast foods that contain a balance of carbohydrates, protein, healthy fats and fibre. Carbohydrates give you quick energy, while protein gives you a steady source of energy throughout the day.
Taste is the foundation of food enjoyment
This enjoyment has a positive effect on our health. It is scientifically proven that enjoying food supports digestion, improves the relationship with food and can help overcome problems such as eating disorders.
Therefore, it is not only important what you eat, but also how you eat it.
Sustainable packaging: Protecting freshness and being responsible for the planet
Turtle' s goal is to use packaging that preserves the freshness and taste of their products while minimizing the negative impact on the environment.
The cardboard boxes are made from 80% recycled fibres, and the outer packaging for transport is completely recyclable.
While plastic is not ideal, it is essential for preserving freshness and protecting against moisture, greatly reducing food waste. This plastic is recyclable, which means that by reusing it, the amount of new plastic can be reduced.
They use eco-friendly bubbles made from degradable vegetable starch to ship orders.
History of the Turtle brand: A Love Story since 2014
2014-2015 - The idea for Turtle was born this year during Laurence's first maternity leave. A year later, in 2015, Turtle sold its first porridge.
2018 - Turtle is growing and evolving! The brand has partnered with a leading Belgian design agency to create colourful and fun new packaging. It's time for a change of look!
2019 - Working from home was great, but when the boxes started reaching the ceiling, they decided to open a real office.
2020 - granolais coming! And also COVID-19... A new challenge: sending products to customers working from home. Laurence, like many parents, spends three months at home with her children. But sales are skyrocketing!
2021 - The Turtle brand has always aimed to produce healthy products. Laurence and Thilo created
Today - Since its inception, Turtle has enjoyed tremendous success, and this is just the beginning! Laurence and Thilo still put their whole heart into their project, driven by their love of good food.
The Turtle brand creates healthy and tasty products with quality ingredients from organic farming, focusing on sustainability and fair working conditions for all suppliers.
See for yourself.
Who Turtle products are for
Celiac disease
People with high cholesterol
Families with children
Vegans
Keto lifestyle
Turtle Brand Commitments
Quality
Sustainability
Nutritional value
Innovation
Step with the times
