It's Pure
British brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. This is the only hair dye brand that can boast certification from Soil Association Organic. They are naturally free of PPD, GMOs, metal contaminants and artificial ingredients of any kind.
Product sorting
Brands
List of products
A deeply moisturizing and rejuvenating treatment for dry and damaged hair.
It contains natural saponins with mild foaming properties that make it an effective,...
Amla powder is a staple of Ayurvedic beauty care and renowned for its exceptional...
Shikakai not only cleanses the hair without stripping it of its natural oils, but is...
Cassia is very beneficial for natural hair growth. It has nourishing properties that...
100% natural hair treatment from pure Cassia obovata (colorless henna) strengthens...