Hair Color - Chestnut Brown Shade 100 % BIO henna + indigo • COSMOS certified • Vegan
100% natural hair color It's Pure with a chestnut brown shade is a blend of organic henna, indigo, and Ayurvedic herbs without any chemicals. It creates a natural chestnut shade, strengthens hair, adds volume and shine. A great choice for gentle gray coverage and sensitive scalp.
Natural hair color – Chestnut Brown Shade
Natural hair color It’s Pure with a chestnut brown shade is a great choice for those who want to combine natural beauty with pure care.
Contains a blend of 100% organic herbs – henna (Lawsonia inermis), indigo (Indigofera tinctoria), amla, and cassia – without any chemical additives such as ammonia, PPD, or peroxide.
The color is certified by the Soil Association as COSMOS Organic and is ideal even for sensitive scalps.
On lighter hair, it creates a warm chestnut brown shade, while dark hair gains a richer dark brown tone or a subtle chestnut shine. Hair is shiny, stronger, and nourished after coloring, thanks to the effects of Ayurvedic herbs.
Easy to use: simply mix the powder with warm water and apply to the hair as a nourishing mask. The color not only dyes the hair but also strengthens its structure.
Enjoy a naturally elegant look and the good feeling of a choice that benefits both you and the environment.
Certifications: Soil Association COSMOS Organic, Cruelty-Free, Vegan.
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Main benefits of henna with chestnut brown shade?
- 100% natural composition – a blend of henna, indigo, amla, and cassia without ammonia, PPD, peroxide, or other synthetic substances.
- Gentle chestnut brown color – creates a natural brown shade with warm undertones that adapts to your original hair color.
- Long-lasting effect – plant dye binds to the hair's keratin and gradually oxidizes to gain depth and intensity.
- Strengthens and regenerates hair – Ayurvedic herbs strengthen the hair fiber, enhance shine, and promote a healthy appearance without weighing it down.
- Suitable for sensitive scalps – hypoallergenic composition without fragrance and irritating substances, a gentle alternative to conventional dyes.
- Natural gray coverage – grays turn into soft brown highlights that blend naturally with other hair.
- Easy home use – just mix the powder with warm water, apply to hair, and let it work as recommended.
- Supports volume and vitality – herbal ingredients give fullness, strength, and a healthy structure to the hairstyle.
What makes hair colors so special?
All shades of It’s Pure have a 100% plant-based composition certified by the Soil Association Cosmos Organic. They contain only finely ground powders from Ayurvedic herbs. No chemicals, animal ingredients, animal testing, or GMOs – suitable even for vegans.
One package is enough for average shoulder-length hair. If you have longer or very thick hair, we recommend two packages. From our own experience, when coloring only the roots, it can last for 2–3 uses.
The package includes a detailed manual, protective gloves, and a cap for comfortable use.
Colors containing henna and indigo naturally oxidize after washing – within a few hours, they darken and deepen the final shade. See the image below: shade Golden Blonde on hair type “salt and pepper”.
How to use the color
Before coloring, we recommend thoroughly washing your hair with a silicone-free cleansing shampoo or using a so-called cleansing treatment before coloring. This helps remove residues of styling products, silicones, and mineral deposits from water, preparing the hair so that the natural color adheres better and catches evenly.
A great choice is, for example, It's Pure detoxifying hair treatment, which we recommend before each coloring.
Application time depends on how intense a shade you want. Generally, the color is left on the hair for 2–5 hours. If you can, even overnight – this extends the effect. (Personal experience).
If you are coloring the entire length of the hair, we recommend applying the paste to the roots first and leaving it on for a longer time. Then continue to the ends – the color will catch more evenly and naturally.
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Recommendations for the best result
- Allow at least 5–6 weeks between chemical coloring and using natural color.
- Before first use, test the shade on a hidden strand, especially if your hair has been previously bleached.
- If the color gets on the skin, it can be easily washed off. To be sure, we recommend applying Ultra nourishing balm from Odylique around the hairline before coloring. If you are vegan, we now offer its plant-based version, Ultra Rich V balm.
- After coloring, use a gentle sulfate-free shampoo – it helps maintain the color longer. We recommend brands Odylique, North American Herb & Spice or Soaply.
- Henna can slightly dry out – don't forget to use a nourishing conditioner and regular hair treatment.
- It’s Pure colors can be mixed to create your own shade.
- Golden Blonde + Natural Brown → results in a warmer, richer golden tone, suitable for women with darker blonde or a higher proportion of grays. Add only a small amount to avoid significant darkening.
- Golden Blonde + Neutral (Cassia) → results in a softer and less pronounced color with a natural effect, suitable for very subtle lightening or extending the coloring mixture.
Customer experiences with It’s Pure natural color – chestnut brown (Chestnut)
Natural scent and gentle composition
- Customers appreciate the subtle herbal scent that lingers in the hair for several days after application.
- No chemicals and irritation – the color is suitable even for sensitive skin and allergy sufferers, without PPD, ammonia, and peroxide.
Softness of hair and long-lasting hold
- Hair is soft, smooth, and shiny after application, thanks to the conditioning effects of Ayurvedic herbs.
- The color lasts approximately 3–4 weeks and the hair becomes less greasy.
Natural result with a red tint
- On darker blonde and light brown hair, it adds a warm chestnut brown tone with a copper undertone.
- On grays and light hair, it creates a natural highlight with a red shine.
Safe choice for allergy sufferers and sensitive skin
- Customers with sensitive skin praise the zero irritation and no allergic reactions.
- For many women, the chestnut color has become a staple in natural hair care.
Who is this shade ideal for?
- You have grays and want to naturally cover them with a soft chestnut brown tone.
- You want to give your light or blonde hair a warm brown-red tint.
- You are looking for a 100% natural, gentle alternative, without chemical risks.
Tips for maximum effect
- Leave the color on for at least 2 hours (for grays ideally 3–4 hours).
- Before application, we recommend washing your hair with a silicone-free cleansing shampoo.
- For better hair preparation, use a detoxifying treatment that removes styling product residues and silicones.
- Avoid shampoos with silicone content to ensure the color adheres better and lasts longer.
Who is the chestnut brown shade ideal for?
- You have grays and want to give them a natural chestnut brown tint.
- You want your hair to shine with health, shine, and color without chemicals.
- You prefer a long-lasting natural color that also nourishes and strengthens the hair.
Why choose It's Pure
It’s Pure is a British brand that has been offering the only certified organic (Soil Association) hair color in the UK since 2011. Its products are 100% natural, based on plant pigments (henna, indigo, cassia) combined with Ayurvedic herbs like amla or shikakai.
They do not contain PPD, peroxide, ammonia, resorcinol, or other synthetic substances — a gentle choice for your hair and health. Thus, you not only color but also strengthen, hydrate, and add shine, which is appreciated by users with sensitive skin or damaged ends.
The brand prides itself on a fair and sustainable approach. The herbs come from fair-trade and organic farms in Rajasthan, then processed in a British lab in Suffolk, powered by renewable energy.
It’s Pure appeals to a wide audience — ideal for pregnant women, people with sensitive skin, or those undergoing chemotherapy. Thanks to its natural composition, the color gradually darkens and deepens with oxidation, making it unique and natural.
Natural composition
100% botanical pigments (henna, indigo, cassia) with Ayurvedic herbs – without synthetics, PPD, ammonia, peroxide, or resorcinol.
Organic and fair-trade ingredients
Soil Association certification, Fair & Wild farms in India, and production in a renewable British lab.
Vegan and cruelty-free
No animal ingredients, tested without cruelty, no GMOs, and parabens.
Gentleness and hair care
Strengthens, hydrates, adds volume and shine; suitable for pregnant women and convalescents; recommended by NHS.
Ingredients
Complete composition
Indigo leaf powder (Indigofera tinctoria), henna leaf powder (Lawsonia inermis), cassia leaf powder (Cassia auriculata), amla fruit powder (Emblica officinalis)
All ingredients are 100% natural and of organic origin.
Composition analysis and functional benefits
Indigo leaf powder (Indigofera tinctoria)
What it is: Finely ground powder from the leaves of the tropical plant Indigofera tinctoria, traditionally used for dyeing hair and textiles.
Function: Provides darker pigmentation – from natural brown to dark brown, in combination with henna creates chestnut shades.
Advantage: Natural dye without chemicals, allowing gentle toning of hair to brown without disrupting its structure.
Henna leaf powder (Lawsonia inermis)
What it is: Finely ground powder from the leaves of the plant Lawsonia inermis, known as true henna.
Function: Acts as a natural dye with a warm copper tone and simultaneously strengthens the hair fiber.
Advantage: Long-lasting color without chemicals, which also nourishes the hair and scalp, leaving hair shiny and strong.
Cassia leaf powder (Cassia auriculata)
What it is: Finely ground powder from the leaves of the plant Cassia auriculata, referred to as “colorless henna.”
Function: Strengthens hair, adds volume, softness, and shine without significant coloring effect.
Advantage: Ideal for fine or tired hair – strengthens and promotes a healthy appearance without weighing it down.
Amla fruit powder (Emblica officinalis)
What it is: Powder from the fruits of Indian gooseberry (amla), traditionally used in Ayurveda.
Function: Stimulates hair growth, improves texture, natural shine, and helps better adhesion of plant dyes.
Advantage: Rich source of antioxidants and vitamin C – strengthens hair from the roots and helps prevent breakage and hair loss.
The result? This bio-certified chestnut brown hair color combines natural plant pigments with the caring power of Ayurvedic herbs. It dyes hair in natural brown shades with a warm hue, while simultaneously nourishing, strengthening, and soothing the scalp – without ammonia, peroxide, or artificial fragrances. Ideal choice for anyone looking for gentle and gentle gray coverage with respect for hair, health, and nature.
Warning
- This product is not intended for eyebrows, eyelashes, or skin. Avoid contact with eyes.
- Perform a sensitivity test before first use – apply a small amount of paste to the inner forearm and leave for 24 hours.
- Perform a strand test, especially if you have lightened or chemically treated hair, as the final color may vary.
- Use only on healthy scalp, do not use on irritated or injured skin.
- The color is permanent, but may vary in shade depending on the original hair color.
- Do not inhale the powder – when handling, we recommend using protective gloves and a mask to avoid irritation.
- Keep out of reach of children.
- The product is intended for external use only.
- Keep out of reach of children.
The color may catch differently on different hair – it depends on their porosity, original shade, and specific batch of natural raw material. On chemically lightened hair, the result is even less predictable. Therefore, always perform a test on a small, hidden strand before full application.
FAQ
Who is the chestnut brown shade (Chestnut) ideal for and how does it look on different hair colors?
The Chestnut shade is ideal for blonde to light brown hair, as well as for grays. On very light or gray hair, it creates a warm auburn tone, while on light to medium brown hair, it appears as a rich warm brown. On darker hair, the effect is more subtle but still noticeable.
Is this color suitable for sensitive scalps?
Yes – it is free of ammonia, PPD, peroxide, and synthetic chemicals, making it suitable for people with sensitive skin or allergies. However, a patch test is recommended 48 hours before application.
Is It’s Pure color really 100% natural?
Yes, all colors from It’s Pure are 100% natural and certified by the Soil Association as organic.
They contain only plant-based ingredients, such as henna, indigo, amla, or cassia, without synthetic chemicals, peroxide, PPD, or ammonia.
Does natural color cover roots and grays?
Yes, It’s Pure colors cover grays well, but the result depends on the hair type and chosen shade.
For darker shades, a two-phase application is recommended (e.g., first with henna, then with a mix containing indigo) for an even and long-lasting result.
Can I use It’s Pure color during pregnancy?
Yes, It’s Pure colors are suitable even for pregnant women and people with sensitive skin.
Due to the complete absence of chemicals and the presence of only natural ingredients, they are considered safe and are even recommended by the British NHS from the 3rd month of pregnancy.
How long does the color last and how to care for it?
The color's longevity depends on the hair type and post-coloring care. It usually lasts 3–6 weeks.
For a longer effect, it is recommended to avoid sulfate shampoos and use gentle natural hair cosmetics. It’s Pure also offers a pre-coloring Clarifying Treatment for better results and longevity.
What to buy with the chestnut brown shade?
- ✔︎ It’s Pure Cleansing Pre-Coloring Treatment – 100% natural powder treatment, ideal for removing silicone and deposits before
- ✔︎ Gentle Herb Prebiotic Shampoo – gentle, sulfate-free, and silicone-free, ideal for the first wash after coloring and extending the shade's longevity.
- ✔︎ Chamomile & Coconut Prebiotic Conditioner – seals the hair fiber, adds shine, and softens hair after coloring.
- ✔︎ It’s Pure Cassia Colorless Treatment – pure cassia powder, strengthens and adds volume without changing color, suitable as a “colorless botox.”
Additional parameters
| Category: | Natural hair colors |
|---|---|
| EAN: | Choose variant |
| Certification: | Soil Association Organic |
| Manufacturer: | It's Pure Organics, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF, United Kingdom |
| Country of origin: | United Kingdom |
| Suitable for: | Vegan-Pregnant-Breastfeeding-Certified Organic |
| Certification: | Cosmos Organic, Soil Association Organic, Cruelty Free International |
| Quantity: | 10 g, 110 g |
<strong>Contents of the package</strong>
How to prepare It's Pure hair dye
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British brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.
