Hair Color – Dark Brown Shade 100 % BIO indigo + henna + cassia • Free from PPD, ammonia & peroxide
100% natural hair color It's Pure in dark brown shade is a blend of organic herbs – indigo, henna, cassia, and amla – without any chemical additives. It creates a natural dark brown shade, adds shine, strength, and volume to the hair. Suitable for sensitive scalp, allergy sufferers, or pregnant women. A great choice for those who want to gently and naturally color their hair.
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Natural Hair Color – Dark Brown
It’s Pure Hair Color in the shade dark brown is a perfect choice for those who want to combine gentle coloring with herbal care.
It contains only a 100% natural blend of herbs – indigo, henna, cassia, and amla – without any chemical components such as ammonia, PPD, or peroxide.
This color is certified by the Soil Association as COSMOS Organic and is suitable for sensitive scalp, allergy sufferers, and pregnant women.
On light hair, it creates a medium brown to dark brown shade, while dark hair gains depth and shine. Each use leaves hair stronger, nourished, and with natural volume.
Application is easy: mix the powder with warm water and apply as a coloring mask. After a few hours, the color naturally develops through the oxidation process.
Enjoy long-lasting natural color without compromise – in harmony with your body and nature.
Certifications: Soil Association COSMOS Organic, Cruelty-Free, Vegan.
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Main Benefits of Dark Brown Color
- 100% natural composition – a blend of organic herbs (indigo, henna, cassia, amla) without ammonia, PPD, peroxide, and other synthetic substances.
- Natural dark brown shade – reacts with your hair color to create a unique, natural result from medium brown to very dark.
- Long-lasting color – the color binds to the hair structure and deepens oxidatively, especially with repeated use.
- Nourishes and protects hair – coats the hair, strengthens it, supports natural shine, and improves structure and condition.
- Suitable for sensitive skin – fragrance-free, hypoallergenic formula, gentle for allergy sufferers, pregnant women, and those after chemotherapy.
- Effective gray coverage – grays gain a natural brown shade or a subtle highlight that blends harmoniously with the rest of the hair.
- Easy home application – just mix with warm water, apply as a mask, and leave on for the desired intensity.
- Increases volume and strength of hair – gently coats each hair and adds fullness, strength, and a healthy appearance to the hairstyle.
What Makes Hair Colors So Special?
All shades of It’s Pure have a 100% plant-based composition certified by Soil Association Cosmos Organic. They contain only finely ground powders from Ayurvedic herbs. No chemicals, animal ingredients, animal testing, or GMOs – suitable even for vegans.
One package is enough for average shoulder-length hair. If you have longer or very thick hair, we recommend two packages. From our own experience, when coloring only the roots, it can last for 2–3 uses.
The package includes a detailed manual, protective gloves, and a cap for comfortable use.
Colors containing henna and indigo naturally oxidize after washing – within a few hours, they darken and deepen the resulting shade. See the image below: shade Golden Blonde on hair type “salt and pepper”.
How to Use the Color
Before coloring, we recommend thoroughly washing your hair with a silicone-free cleansing shampoo or using a so-called pre-coloring cleansing treatment. This helps remove residues of styling products, silicones, and mineral deposits from water, preparing the hair for better adhesion and even coloring.
A great choice is, for example, It's Pure detoxifying hair treatment, which we recommend before each coloring.
Application time depends on how intense you want the shade. Generally, the color is left on the hair for 2–5 hours. If possible, even overnight – this extends the effect. (Personal experience).
If coloring the entire length of the hair, we recommend first applying the paste to the roots and leaving it on for a longer time. Then continue to the ends – this way, the color will adhere evenly and more naturally.
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Recommendations for the Best Result
- Allow at least 5–6 weeks between chemical coloring and using natural color.
- Before first use, test the shade on a hidden strand, especially if your hair has been previously lightened.
- If the color gets on the skin, it can be easily washed off. For safety, we recommend applying Ultra Nourishing Balm from Odylique around the hairline before coloring. If you are vegan, we now offer its plant-based version, Ultra Rich V Balm.
- After coloring, use a gentle sulfate-free shampoo – this helps maintain the color longer. We recommend brands like Odylique, North American Herb & Spice or Soaply.
- Henna can slightly dry out – don't forget a nourishing conditioner and regular hair treatment.
- It's Pure colors can be mixed to create your own shade.
- Golden Blonde + Natural Brown → results in a warmer, richer golden tone, suitable for women with darker blonde or a higher proportion of grays. Add only a small amount to avoid significant darkening.
- Golden Blonde + Neutral (Cassia) → results in a softer and less pronounced color with a natural effect, suitable for very gentle lightening or extending the coloring mixture.
Customer Experiences with It’s Pure Natural Color – Dark Brown
Natural Fragrance and Gentle Composition
- Customers praise the gentle herbal fragrance, which is not distracting and pleasantly natural.
- No irritation and chemicals – the formula without PPD, ammonia, peroxide, and fragrance is suitable even for sensitive skin.
Softness of Hair and Long-lasting Effect
- After coloring, hair is smooth, stronger, and shinier, without dryness or brittleness.
- The color lasts 3–4 weeks on the roots and gradually fades on the lengths – naturally and without sharp transitions.
Natural Result with a Dark Tint
- On light hair, it creates a medium to dark brown tone, which intensifies within 24–48 hours due to the oxidation reaction.
- On grays, a softer highlight effect with a darker finish is created.
Safe Choice for Allergy Sufferers and Sensitive Skin
- Women with adverse reactions to regular colors appreciate the lack of irritation and itching.
- For many customers, the dark brown color has become a permanent choice in chemical-free hair care.
Who is This Shade Ideal For?
- If you have grays and are looking for gentle and natural coverage without sharp contrasts.
- You want to deepen the natural brown shade of your hair without the risk of damage.
- You are looking for a long-lasting yet gentle color.
Tips for Maximum Effect
- Leave the color on for at least 2–3 hours for an intense result.
- Before application, we recommend washing your hair with a silicone-free shampoo.
- For ideal pigment adhesion, you can pre-cleanse your hair using a detoxifying treatment.
- After coloring, avoid shampoos with silicones and sulfates, which can prematurely wash out the color.
Who is the Dark Brown Shade Ideal For?
- You have light brown or gray hair and wish for natural darkening without chemicals.
- You want your hair to look healthier, stronger, and shine with gloss.
- You prefer safe coloring with natural results even for sensitive skin.
Why Choose It's Pure
It’s Pure is a British brand that has been offering the only certified organic (Soil Association) hair color in the UK since 2011. Its products are 100% natural, based on plant pigments (henna, indigo, cassia) combined with Ayurvedic herbs like amla or shikakai.
They do not contain PPD, peroxide, ammonia, resorcinol, or other synthetic substances — a gentle choice for your hair and health. This way, you not only color but also strengthen, hydrate, and add shine, which is appreciated by users with sensitive skin or damaged ends.
The brand prides itself on a fair and sustainable approach. The herbs come from fair-trade and organic farms in Rajasthan, then processed in a British laboratory in Suffolk, powered by renewable energy.
It’s Pure appeals to a wide audience — ideal for pregnant women, people with sensitive skin, or those undergoing chemotherapy. Thanks to its natural composition, the color gradually darkens and deepens with oxidation, making it unique and natural.
Natural Composition
100% botanical pigments (henna, indigo, cassia) with Ayurvedic herbs – without synthetics, PPD, ammonia, peroxide, or resorcinol.
Organic and Fair‑Trade Ingredients
Soil Association certification, Fair & Wild farms in India, and production in a renewable British laboratory.
Vegan and Cruelty‑Free
Without animal ingredients, tested without cruelty, no GMOs or parabens.
Gentleness and Hair Care
Strengthens, hydrates, adds volume and shine; suitable for pregnant women and convalescents; recommended by NHS.
Ingredients
Complete Ingredients
100% powder from indigo leaves (Indigofera tinctoria), henna (Lawsonia inermis), cassia (Cassia auriculata), and amla (Emblica officinalis).
All ingredients are 100% natural and of organic origin.
Composition Analysis and Functional Benefits
Indigo Leaf Powder (Indigofera tinctoria)
What it is: Finely ground powder from the leaves of the indigo plant, used for centuries for natural coloring.
Function: Provides hair with a dark blue pigment, which in combination with henna creates a dark brown to black-brown shade.
Advantage: Allows natural darkening of hair without the use of peroxide or PPD, while respecting the structure of the hair and skin.
Henna Leaf Powder (Lawsonia inermis)
What it is: Finely ground powder from the leaves of the Lawsonia inermis plant, known as true henna.
Function: Acts as a natural dye with a warm copper tone and simultaneously strengthens the hair fiber.
Advantage: Long-lasting color without chemicals, which also nourishes the hair and scalp, leaving hair shiny and strong.
Cassia Leaf Powder (Cassia auriculata)
What it is: Finely ground powder from the leaves of the Cassia auriculata plant, referred to as "colorless henna".
Function: Strengthens hair, adds volume, softness, and shine without significant coloring effect.
Advantage: Ideal for fine or tired hair – strengthens and promotes a healthy appearance without weighing it down.
Amla Fruit Powder (Emblica officinalis)
What it is: Powder from the fruits of Indian gooseberry (amla), traditionally used in Ayurveda.
Function: Stimulates hair growth, improves texture, natural shine, and aids better adhesion of plant dyes.
Advantage: Rich source of antioxidants and vitamin C – strengthens hair from the roots and helps prevent breakage and loss.
The result? This bio-certified dark brown hair color combines deeply coloring natural pigments with the caring power of Ayurvedic herbs. It colors hair in natural dark brown tones, while simultaneously strengthening, nourishing, and adding shine – without ammonia, peroxide, or synthetic fragrances. An ideal choice for anyone looking for a dark shade without chemicals, considering sensitive skin, hair health, and the environment.
Warning
- This product is not intended for eyebrows, eyelashes, or skin. Avoid contact with eyes.
- Perform a sensitivity test before first use – apply a small amount of paste to the inner forearm and leave for 24 hours.
- Perform a strand test, especially if you have lightened or chemically treated hair, as the final color may vary.
- Use only on healthy scalp, do not use on irritated or injured skin.
- The color is permanent, but may vary in shade depending on the original hair color.
- Do not inhale the powder – during handling, we recommend using protective gloves and a mask to avoid irritation.
- Keep out of reach of children.
- The product is intended for external use only.
- Keep out of reach of children.
The color may adhere differently to various hair types – depending on their porosity, original shade, and specific batch of natural raw material. On chemically lightened hair, the result is even less predictable. Therefore, always perform a trial test on a small, hidden strand before full application.
FAQ
Will the color look dark immediately, or does the shade develop?
No, the final shade develops gradually. After rinsing, the color may be slightly greenish or dull, but within 24–48 hours, the pigment oxidizes, resulting in a natural dark brown tone. This process is common with colors containing indigo.
What are the differences in results based on the initial hair color?
The resulting color depends on the original hair color. On gray or light hair, it creates a medium to dark brown with a natural highlight effect. On darker hair, it deepens the natural tone and adds shine. The result is always individual.
Is It’s Pure color really 100% natural?
Yes, all colors from It’s Pure are 100% natural and certified by the Soil Association as organic.
They contain only plant ingredients, such as henna, indigo, amla, or cassia, without synthetic chemicals, peroxide, PPD, or ammonia.
Does natural color cover roots and grays?
Yes, It’s Pure colors cover grays well, but the result depends on the hair type and chosen shade.
For darker shades, a two-phase application is recommended (e.g., first with henna, then with a mix containing indigo), for an even and long-lasting result.
Can I use It’s Pure color during pregnancy?
Yes, It’s Pure colors are suitable for pregnant women and people with sensitive skin.
Due to the complete absence of chemicals and the presence of only natural ingredients, they are considered safe and are even recommended by the British NHS from the 3rd month of pregnancy.
How long does the color last and how to care for it?
The longevity of the color depends on the hair type and post-coloring care. It usually lasts 3–6 weeks.
For a longer effect, it is recommended to avoid sulfate shampoos and use gentle natural hair cosmetics. It’s Pure also offers a pre-coloring Clarifying Treatment for better results and longevity.
What to Buy with Dark Brown Color?
- ✔︎ Amla Powder It's Pure – supports growth, strengthens hair, and adds natural shine thanks to its high content of antioxidants and vitamin C.
- ✔︎ Cassia Colorless Treatment It's Pure – strengthens hair, increases volume, and extends color longevity as a colorless "botox".
- ✔︎ Soap Nut – Reetha Powder – gently cleanses and removes oil and styling residues right before coloring.
- ✔︎ Pre-coloring Cleansing Treatment – deeply removes silicones and mineral deposits for even color across lengths.
Additional parameters
| Category: | Natural hair colors |
|---|---|
| EAN: | Choose variant |
| Certification: | Soil Association Organic |
| Manufacturer: | It's Pure Organics, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF, United Kingdom |
| Country of origin: | United Kingdom |
| Suitable for: | Vegan-Pregnant-Breastfeeding-Certified Organic |
| Certification: | Cosmos Organic, Soil Association Organic, Cruelty Free International |
| Quantity: | 10 g, 110 g |
<strong>Contents of the package</strong>
How to prepare It's Pure hair dye
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Veronika Vejvodová
Veronika Vejvodová
Jedna z nejlepších přírodních barev, dobře se rozmíchavala. Obsahuje větší podíl indiga. Krásně chytla i na šediny, přirozený výsledek, nádherná studená tmavá hnědá. A přiložená čepice opravdu parádně velká, vše schová.
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Jana Č.
(Administrator)
Jana Č.
(Administrator)
Velmi vám děkujeme za krásné a výstižné hodnicení. Je to paráda, že se to potvrzuje u dalších a dalších žen. Tato značka je prostě peckaaaa. (:
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Klára
Klára
Tato barva mi chytla nejlépe ze všech přírodních barev, které jsem kdy vyzkoušela. Nechala jsem tři hodiny, více času nebylo a krásně nabarvila šediny do přirozeně hnědé barvy bez zrzavých odlesků. Musím pochválit i velikost čepice. Zatím se mi nestalo, že bych pod ní dala všechny vlasy. Hned je celý proces barvení mnohem pohodlnější. Díky paní majitelce Janičce za rady a za možnost tuto barvu koupit zde v ČR. Brzo objednám další. (:
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British brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.
