Natural Hair Colour - Golden Blonde Shade 100 % BIO cassia + henna • free from ammonia & peroxide
100% natural hair color It's Pure in the shade Golden Blonde is a blend of organic henna, cassia, rhubarb, and other Ayurvedic herbs. Free of chemicals, suitable even for sensitive scalp. Gently tones to golden blonde, adds shine, volume, and a natural look to the hair. Ideal for gentle gray coverage.
Natural Hair Color – Golden Blonde
Natural hair color It’s Pure in golden blonde shade is an ideal choice for those seeking gentle toning without compromising on purity and natural composition.
Contains a blend of 100% organic herbs – cassia, henna (Lawsonia inermis), rhubarb, turmeric, amla, and indigo – without any chemical additives such as ammonia, PPD, or peroxide.
The color is certified by the Soil Association as COSMOS Organic and is suitable even for sensitive scalp.
On gray and light hair, it creates a subtle golden blonde tone, while darker hair remains unchanged. Hair is shiny, voluminous, and strengthened after coloring due to the action of Ayurvedic herbs.
Easy to use: simply mix the powder with warm water and apply to hair as a nourishing mask. The color gives hair a natural tint while also caring for its health.
Enjoy a gentle natural look and a good feeling from choosing a product that is gentle on you and the environment.
Certifications: Soil Association COSMOS Organic, Cruelty-Free, Vegan.
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Main Benefits of Henna in Golden Blonde Shade?
- 100% natural composition – a blend of cassia, henna, rhubarb, turmeric, amla, and indigo without ammonia, PPD, peroxide, or other synthetic substances.
- Gentle golden blonde shade – suitable for gray and light hair, giving them a warm, natural tone without lightening.
- Gentle toning without chemicals – the color does not traumatize or bleach the hair and is suitable even for fine or damaged hair.
- Nourishes and strengthens hair – Ayurvedic herbs like amla and cassia enhance shine, strength, and healthy appearance.
- Suitable for sensitive scalp – hypoallergenic composition without fragrance and irritating ingredients, ideal even for allergy sufferers.
- Gentle gray coverage – grays gain a light, naturally warm shade without sharp transitions.
- Easy home use – mix with warm water and apply as a nourishing herbal mask.
- Volume and vitality – herbal care adds fullness, elasticity, and healthy structure to hair.
What Makes Hair Colors So Special?
All shades of It’s Pure have a 100% plant-based composition certified by Soil Association Cosmos Organic. They contain only finely ground powders from Ayurvedic herbs. Free of chemicals, animal ingredients, animal testing, or GMOs – suitable even for vegans.
One package is enough for average shoulder-length hair. If you have longer or very thick hair, we recommend two packages. From personal experience, we know that when coloring only regrowth, it can last for 2–3 uses.
The package includes detailed instructions, protective gloves, and a cap for convenient use.
Colors containing henna and indigo naturally oxidize after washing – darkening and deepening the final shade over a few hours. See the image below: shade Golden Blonde on "salt and pepper" hair.
How to Use the Color
Before coloring, we recommend thoroughly washing your hair with a silicone-free cleansing shampoo or using a pre-color cleansing treatment. This helps remove styling product residues, silicones, and mineral deposits from water, preparing the hair for better adherence and even color.
A great choice is, for example, It's Pure detoxifying hair treatment, which we recommend before each coloring.
Application time depends on the desired intensity of the shade. Generally, the color is left on the hair for 2–5 hours. If you can, even overnight – this extends the effect. (Personal experience).
If coloring the entire length of the hair, we recommend applying the paste to the regrowth first and leaving it on for a longer time. Then continue to the ends – this ensures even and more natural color.
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Recommendations for Best Results
- Allow at least 5–6 weeks between chemical coloring and using natural color.
- Before first use, test the shade on a hidden strand, especially if your hair has been previously lightened.
- If the color gets on the skin, it can be easily washed off. To be safe, we recommend applying Ultra Nourishing Balm from Odylique around the hairline before coloring. If you are vegan, we now offer its plant-based version, Ultra Rich V Balm.
- After coloring, use a gentle sulfate-free shampoo – it helps maintain the color longer. We recommend brands like Odylique, North American Herb & Spice or Soaply.
- Henna may slightly dry out – don't forget a nourishing conditioner and regular hair treatment.
- It’s Pure colors can be mixed to create your own shade.
- Golden Blonde + Natural Brown → results in a warmer, richer golden tone, suitable for women with darker blonde or a higher percentage of gray hair. Add only a small amount to avoid significant darkening.
- Golden Blonde + Neutral (Cassia) → results in a softer and less pronounced color with a natural effect, suitable for very gentle lightening or extending the coloring mix.
Customer Experiences with It’s Pure Natural Color – Golden Blonde
Natural Fragrance and Gentle Composition
- Customers appreciate the light herbal fragrance, which is not overpowering and leaves hair pleasantly scented after application.
- Free of chemicals and irritation – the color is suitable even for sensitive skin, containing no PPD, ammonia, or peroxide.
Shiny and Soft Hair
- Hair is shiny, soft, and elastic after application, thanks to the nourishing effects of Ayurvedic herbs.
- Many customers have noticed better detangling and less hair breakage.
Natural Lightening of Tone
- On gray and light hair, it creates a subtle golden blonde tone that looks very natural.
- Dark hair does not change shade, but gains a healthier appearance and shine.
Safe Choice for Sensitive Skin
- Users with allergies or sensitivities report no irritation or adverse reactions.
- Ideal for first-time natural henna coloring – easy to use and natural results.
Who is this Shade Ideal For?
- You have gray or light blonde hair and want to add a gentle warm tint.
- You want to achieve a blonde tone without peroxide and chemical lightening.
- You are looking for 100% natural and gentle coloring that also nourishes the hair.
Tips for Maximum Effect
- Leave the color on for at least 1.5 to 3 hours depending on the desired intensity.
- Before coloring, wash your hair with a silicone-free cleansing shampoo.
- For perfect color adherence, we recommend a pre-color detoxifying treatment.
- Avoid shampoos with silicones – they disrupt the natural bond of the color with the hair.
Who is the Golden Blonde Shade Ideal For?
- You have gray hair and want to naturally tone it to light blonde without chemicals.
- You want your hair to look healthy, fresh, and naturally radiant.
- You prefer very gentle coloring with regeneration and scalp care.
Why Choose It's Pure
It’s Pure is a British brand that has been offering the only certified organic (Soil Association) hair color in the UK since 2011. Its products are 100% natural, based on plant pigments (henna, indigo, cassia) combined with Ayurvedic herbs like amla or shikakai.
They contain no PPD, peroxide, ammonia, resorcinol, or other synthetic substances — a gentle choice for your hair and health. As a result, you not only color but also strengthen, hydrate, and add shine, which is appreciated by users with sensitive skin or damaged ends.
The brand prides itself on a fair and sustainable approach. The herbs come from fair-trade and organic farms in Rajasthan, then processed in a British laboratory in Suffolk, powered by renewable energy.
It’s Pure appeals to a wide audience — ideal for pregnant women, people with sensitive skin, or those undergoing chemotherapy. Thanks to its natural composition, the color gradually darkens and deepens with oxidation, making it unique and natural.
Natural Composition
100% botanical pigments (henna, indigo, cassia) with Ayurvedic herbs – free of synthetics, PPD, ammonia, peroxide, or resorcinol.
Organic and Fair-Trade Ingredients
Soil Association certification, Fair & Wild farms in India, and production in a renewable British laboratory.
Vegan and Cruelty-Free
Free of animal ingredients, tested without cruelty, GMO-free, and paraben-free.
Gentleness and Hair Care
Strengthens, hydrates, adds volume and shine; suitable for pregnant women and convalescents; recommended by NHS.
Ingredients
Complete Ingredients
Cassia leaf powder (Cassia auriculata), rhubarb powder (Rheum officinale), turmeric powder (Curcuma longa), henna leaf powder (Lawsonia inermis), amla fruit powder (Emblica officinalis), indigo leaf powder (Indigofera tinctoria)
All ingredients are 100% natural and organic.
Ingredient Analysis and Functional Benefits
Cassia Leaf Powder (Cassia auriculata)
What it is: Finely ground powder from the leaves of the Cassia auriculata plant, known as "colorless henna".
Function: Strengthens hair, adds volume, softness, and shine without significant coloring effect.
Advantage: Ideal for fine or tired hair – strengthens and promotes a healthy appearance without weighing it down.
Rhubarb Powder (Rheum officinale)
What it is: Dried and ground root of Chinese rhubarb, traditionally used in natural medicine and cosmetics.
Function: Helps lighten hair tone and adds subtle yellow pigments.
Advantage: Natural lightener that supports blonde shades without peroxide and chemical components.
Turmeric Powder (Curcuma longa)
What it is: Ground turmeric root – a distinctly yellow dye used in cooking and traditional skin and hair care.
Function: Enhances yellow and golden tones in hair, has anti-inflammatory effects on the skin.
Advantage: Naturally golden tint for light hair + supports scalp health.
Henna Leaf Powder (Lawsonia inermis)
What it is: Finely ground powder from the leaves of the Lawsonia inermis plant, known as true henna.
Function: Acts as a natural dye with a warm copper tone and simultaneously strengthens the hair fiber.
Advantage: Long-lasting color without chemicals, which also nourishes the hair and scalp, leaving hair shiny and strong.
Amla Fruit Powder (Emblica officinalis)
What it is: Powder from Indian gooseberry, known in Ayurveda for its strong antioxidant effects.
Function: Strengthens hair roots, promotes growth, and prevents hair loss.
Advantage: Adds strength, elasticity, and helps maintain a healthy scalp.
Indigo Leaf Powder (Indigofera tinctoria)
What it is: Finely ground powder from the leaves of the tropical plant Indigofera tinctoria, traditionally used for dyeing hair and textiles.
Function: Provides darker pigmentation – from natural brown to dark brown, in combination with henna creates chestnut shades.
Advantage: Natural dye without chemicals, allowing gentle hair toning to brown without disrupting their structure.
The result? This bio-certified golden blonde hair color combines gentle plant pigments with the caring power of Ayurvedic herbs. It gently tones hair to a natural golden shade, while also nourishing, strengthening, and soothing the scalp – without ammonia, peroxide, or artificial fragrances. An ideal choice for those seeking gentle natural toning and subtle gray coverage with regard to hair, health, and the environment.
Warning
- This product is not intended for eyebrows, eyelashes, or skin. Avoid contact with eyes.
- Perform a sensitivity test before first use – apply a small amount of paste to the inside of the forearm and leave for 24 hours.
- Perform a strand test, especially if you have lightened or chemically treated hair, as the resulting color may vary.
- Use only on healthy scalp, do not use on irritated or injured skin.
- The color is permanent, but may vary in shade depending on the original hair color.
- Do not inhale the powder – when handling, it is recommended to use protective gloves and a mask to avoid irritation.
- Keep out of reach of children.
- The product is intended for external use only.
- Keep out of reach of children.
The color may adhere differently on various hair types – depending on their porosity, original shade, and specific batch of natural raw material. On chemically lightened hair, the result is even less predictable. Always perform a test on a small, hidden strand before full application.
FAQ
How does Golden Blonde differ on variously porous hair?
On chemically lightened or porous hair, the color penetrates faster and colors more intensely – often resulting in a richer golden tone. On less porous hair, the result is subtler and more tones the surface without significant color change.
Can I mix Golden Blonde with another It's Pure shade?
Yes – you can experiment and create your own tone. For example, adding a small part of Indigo gives a cooler effect or chestnut shade. However, it is recommended to first try on a strand.
Is It’s Pure color really 100% natural?
Yes, all colors from It’s Pure are 100% natural and certified by the Soil Association as organic.
They contain only plant ingredients, such as henna, indigo, amla, or cassia, without synthetic chemicals, peroxide, PPD, or ammonia.
Does natural color cover regrowth and grays?
Yes, It’s Pure colors cover grays well, but the result depends on the hair type and chosen shade.
For darker shades, a two-phase application is recommended (e.g., first with henna, then with an indigo mix) for an even and long-lasting result.
Can I use It’s Pure color during pregnancy?
Yes, It’s Pure colors are suitable even for pregnant women and people with sensitive skin.
Due to the complete absence of chemicals and the presence of only natural ingredients, they are considered safe and are even recommended by the British NHS from the 3rd month of pregnancy.
How long does the color last and how to care for it?
The longevity of the color depends on the hair type and post-color care. It usually lasts 3–6 weeks.
For a longer effect, it is recommended to avoid sulfate shampoos and use gentle natural hair cosmetics. It’s Pure also offers a pre-color Clarifying Treatment for better results and longevity.
What to Buy with Golden Blonde Shade?
- ✔︎ It’s Pure Pre-Color Cleansing Treatment – gentle natural treatment, removes silicones and deposits for maximum adherence of the golden tone.
- ✔︎ Gentle Herb Prebiotic Shampoo – sulfate and silicone-free, gently cleanses after coloring and helps prolong the radiance of the golden shade.
- ✔︎ Chamomile & Coconut Prebiotic Conditioner – seals the hair fiber, increases shine and softness after toning.
- ✔︎ It’s Pure Cassia Colorless Mask – intensive natural mask for strengthening and volume without changing the shade, ideal for enhancing the shine of golden blonde color.
Additional parameters
| Category: | Natural hair colors |
|---|---|
| EAN: | Choose variant |
| Certification: | Soil Association Organic |
| Výrobce: | It's Pure Organics, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF, United Kingdom |
| Země původu: | United Kingdom |
| Suitable for: | Vegan-Pregnant-Breastfeeding-Certified Organic |
| Certification: | Cosmos Organic, Soil Association Organic, Cruelty Free International |
| Quantity: | 10 g, 100 g |
<strong>Contents of the package</strong>
How to prepare It's Pure hair dye
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British brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.
