Natural Hair Color – Pink Blonde Shade 100 % BIO henna •vegan • free from ammonia & peroxide
100% natural hair color It’s Pure Strawberry Blonde is a blend of organic henna, cassia, and amla. It creates a soft to warm strawberry blonde shade, adds shine, volume, and strengthens hair. Suitable for sensitive skin and covering gray hair, free of chemicals and synthetics.
Natural Hair Color – Strawberry Blonde
It’s Pure hair color in pink blonde shade is an ideal choice for those seeking a soft natural shade without chemicals.
Contains a blend of 100% organic herbs – henna (Lawsonia inermis), cassia (Cassia auriculata), and amla (Emblica officinalis) – without any chemical additives such as ammonia, PPD, or peroxide.
This color is certified by the Soil Association as COSMOS Organic and is suitable for sensitive scalps.
On light hair, it creates a soft pink-blonde tone, on darker blonde hair it brings a warmer strawberry hue. On brown hair, the color does not show. Hair is shiny, voluminous, and naturally strengthened after application.
Easy to use: mix the powder with warm water or lemon juice, let it sit, and apply as a natural coloring treatment. The color also nourishes and regenerates hair.
Enjoy a naturally fresh pink tone and the joy of coloring that is gentle on you and nature.
Certifications: Soil Association COSMOS Organic, Cruelty-Free, Vegan.
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Main advantages of this henna in pink blonde shade?
- 100% natural composition – a blend of henna, cassia, and amla without ammonia, PPD, peroxide, or other synthetic substances.
- Soft pink-blonde shade – creates a natural warm tone on light to medium blonde hair.
- Suitable for sensitive skin – fragrance-free and chemical-free, ideal for allergy sufferers and sensitive types.
- Shine and volume – herbal ingredients strengthen the hair structure, leaving it healthy and flexible.
- Covers gray hair – on light hair and gray hair, it creates a soft strawberry tone that naturally blends with the hair color.
- Easy to use at home – mix with water or lemon juice, let sit, and apply as a mask.
- Certified quality – Soil Association COSMOS Organic, Vegan, and Cruelty-Free.
- No lightening – does not contain peroxide, does not work on dark hair, but provides nourishment and care.
What makes hair colors so special?
All shades of It’s Pure have a 100% plant-based composition with Soil Association Cosmos Organic certification. They contain only finely ground powders from Ayurvedic herbs. Free of chemicals, animal ingredients, animal testing, or GMOs – suitable for vegans.
One package is enough for average shoulder-length hair. If you have longer or very thick hair, we recommend two packages. From our own experience, when coloring only the roots, it can last for 2–3 uses.
The package includes detailed instructions, protective gloves, and a cap for convenient use.
Colors containing henna and indigo naturally oxidize after rinsing – darkening and deepening the final shade over several hours. See the image below: shade Golden Blonde on "salt and pepper" type hair.
How to use the color
Before coloring, we recommend thoroughly washing your hair with a silicone-free cleansing shampoo or using a cleansing treatment before coloring. This helps remove styling product residues, silicones, and mineral deposits from water, preparing the hair for better adherence and even coloring.
A great choice is the It's Pure detoxifying hair treatment, which we recommend before each coloring.
Application time depends on the intensity of the shade you want. Generally, the color is left on the hair for 2–5 hours. If you can, even overnight – this extends the effect. (Personal experience).
If coloring the entire length of the hair, we recommend first applying the paste to the roots and leaving it on for a longer time. Then continue to the ends – this way the color will take evenly and naturally.
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Recommendations for the best result
- Allow at least 5–6 weeks between chemical coloring and using natural color.
- Before first use, test the shade on a hidden strand, especially if your hair has been previously bleached.
- If the color gets on the skin, it can be easily washed off. To be sure, we recommend applying Ultra Nourishing Balm from Odylique around the hairline before coloring. If you are vegan, we now offer its plant-based version, Ultra Rich V Balm.
- After coloring, use a sulfate-free gentle shampoo – it helps maintain the color longer. We recommend brands like Odylique, North American Herb & Spice or Soaply.
- Henna can slightly dry out – don't forget a nourishing conditioner and regular hair treatment.
- It’s Pure colors can be mixed to create your own shade.
- Golden Blonde + Natural Brown → results in a warmer, richer golden tone, suitable for women with darker blonde or a higher proportion of gray hair. Add only a small amount to avoid significant darkening.
- Golden Blonde + Neutral (Cassia) → results in a softer and less pronounced color with a natural effect, suitable for very gentle lightening or extending the coloring mix.
Customer experiences with It’s Pure Natural Color – Pink Blonde (Strawberry Blonde)
Natural scent and pure composition
- Customers appreciate the gentle herbal scent, which is natural and not unpleasant like conventional colors.
- Free of chemicals and irritation – the color does not contain PPD, ammonia, or peroxide, it is suitable for sensitive skin.
Nourished hair and natural shine
- Hair is shiny, stronger, and soft after use, thanks to nourishing herbs like henna, cassia, and amla.
- The color gradually fades without sharp transitions, the result is natural even when growing out.
Natural result with a pink hue
- On light to medium blonde hair, it creates a soft pink-strawberry shade.
- On gray hair, the color takes well and creates a natural warm tone.
Safe coloring for sensitive types
- Customers with allergies praise the zero irritation even with longer application.
- A popular choice for those seeking gentle, natural coloring without compromises.
Who is this shade ideal for?
- You want to naturally cover gray hair with a soft pink hue.
- You have light to medium blonde hair and want to add a warm strawberry tone.
- You are looking for a vegan, organic alternative without fragrance and chemicals.
Tips for maximum effect
- Leave the color on for at least 1–3 hours depending on the desired intensity of the shade.
- Before coloring, use a silicone-free shampoo for better pigment adhesion.
- We recommend a detoxifying treatment to remove styling and silicone residues.
- Avoid shampoos with silicones, which can interfere with natural coloring.
Who is the pink blonde shade ideal for?
- If you want to add a soft pink-blonde shade without chemicals to your hair.
- If you prefer a natural color that also nourishes the hair.
- If you are looking for gentle coloring that is safe even for sensitive skin.
Why choose It's Pure
It’s Pure is a British brand that has been offering the only certified organic (Soil Association) hair color in the UK since 2011. Its products are 100% natural, based on plant pigments (henna, indigo, cassia) combined with Ayurvedic herbs like amla or shikakai.
They do not contain PPD, peroxide, ammonia, resorcinol, or other synthetic substances — a gentle choice for your hair and health. This way, you not only color but also strengthen, hydrate, and add shine, which is appreciated by users with sensitive skin or damaged ends.
The brand prides itself on a fair and sustainable approach. The herbs come from fair-trade and organic farms in Rajasthan, then processed in a British laboratory in Suffolk, powered by renewable energy.
It’s Pure appeals to a wide audience — ideal for pregnant women, people with sensitive skin, or those undergoing chemotherapy. Thanks to its natural composition, the color gradually darkens and deepens with oxidation, making it unique and natural.
Natural composition
100% botanical pigments (henna, indigo, cassia) with Ayurvedic herbs – free of synthetics, PPD, ammonia, peroxide, or resorcinol.
Organic and fair-trade ingredients
Soil Association certification, Fair & Wild farms in India, and production in a renewable British laboratory.
Vegan and cruelty-free
Free of animal ingredients, tested without cruelty, free of GMOs and parabens.
Gentleness and hair care
Strengthens, hydrates, adds volume and shine; suitable for pregnant women and convalescents; recommended by NHS.
Ingredients
Complete Ingredients
Henna leaf powder (Lawsonia inermis), cassia leaf powder (Cassia auriculata), amla fruit powder (Emblica officinalis).
All ingredients are 100% natural and of organic origin.
Analysis of Ingredients and Functional Benefits
Henna Leaf Powder (Lawsonia inermis)
What it is: Finely ground powder from the leaves of the Lawsonia inermis plant, known as true henna.
Function: Acts as a natural dye with a warm copper tone and strengthens the hair fiber.
Benefit: Long-lasting color without chemicals, which also nourishes the hair and scalp, leaving hair shiny and strong.
Cassia Leaf Powder (Cassia auriculata)
What it is: Finely ground powder from the leaves of the Cassia auriculata plant, sometimes referred to as "neutral henna".
Function: Does not color or only lightly tones light hair, adds volume and shine, acts as a natural conditioner.
Benefit: Strengthens and regenerates hair without changing color, ideal for fine and tired hair in need of natural care.
Amla Fruit Powder (Emblica Officinalis)
What it is: Dried and finely ground powder from the fruits of Indian gooseberry or amla, rich in vitamin C and antioxidants.
Function: Helps the color adhere better to hair, increases tone intensity, and supports healthy hair growth.
Benefit: Strengthens hair roots, reduces breakage and hair loss, contributes to overall hair health.
The result? This bio-certified pink blonde hair color combines natural plant pigments with gentle care of Ayurvedic herbs. It colors hair in light pink-strawberry tones, while also nourishing, strengthening, and soothing the scalp – without ammonia, peroxide, or artificial fragrances. Ideal choice for anyone seeking natural and gentle gray coverage with respect for hair, health, and nature.
Warnings
- This product is not intended for eyebrows, eyelashes, or skin. Avoid contact with eyes.
- Perform a sensitivity test before first use – apply a small amount of paste to the inner forearm and leave for 24 hours.
- Perform a strand test, especially if you have lightened or chemically treated hair, as the resulting color may vary.
- Use only on healthy scalp, do not use on irritated or damaged skin.
- The color is permanent, but may vary in shade depending on the original hair color.
- Do not inhale the powder – when handling, we recommend using protective gloves and a mask to avoid irritation.
- Keep out of reach of children.
- The product is for external use only.
- Keep out of reach of children.
The color may take differently on different hair – it depends on their porosity, original shade, and specific batch of natural raw material. On chemically lightened hair, the result is even less predictable. Always perform a test on a small, hidden strand before full application.
FAQ
What result can I expect on light hair?
On very light or white hair, it creates a soft, warm pink-strawberry blonde shade. The result may be more pronounced depending on the application time and hair type.
Does this color work on brown or dark hair?
No – because it is peroxide-free, it does not lighten, and on darker hair, the resulting shade will not be visible. The color is primarily intended for light to medium blonde hair.
Is It’s Pure color really 100% natural?
Yes, all colors from It’s Pure are 100% natural and certified by the Soil Association as organic.
They contain only plant ingredients, such as henna, indigo, amla, or cassia, without synthetic chemicals, peroxide, PPD, or ammonia.
Does the natural color cover roots and gray hair?
Yes, It’s Pure colors cover gray hair well, but the result depends on the hair type and chosen shade.
For darker shades, a two-phase application is recommended (e.g., first with henna, then with a mix with indigo) for an even and long-lasting result.
Can I use It’s Pure color during pregnancy?
Yes, It’s Pure colors are suitable for pregnant women and people with sensitive skin.
Due to the complete absence of chemicals and the presence of only natural ingredients, they are considered safe and are even recommended by the British NHS from the 3rd month of pregnancy.
How long does the color last and how to care for it?
The longevity of the color depends on the hair type and post-coloring care. It usually lasts 3–6 weeks.
For a longer effect, it is recommended to avoid sulfate shampoos and use gentle natural hair cosmetics. It’s Pure also offers a pre-coloring Clarifying Treatment for better results and longevity.
What to buy with the pink blonde shade?
- ✔︎ It’s Pure Cleansing Pre-Coloring Treatment – removes silicone and styling residues, for better adherence of the soft pink blonde pigments.
- ✔︎ Prebiotic Gentle Herb Shampoo – ideal for the first wash after coloring; gentle and silicone-free, helps preserve soft pink tones.
- ✔︎ Prebiotic Chamomile & Coconut Conditioner – seals the hair fiber, adds shine and softness after color application.
- ✔︎ It’s Pure Cassia Colorless Treatment – pure cassia powder for nourishment and volume without affecting the pink color, ideal between colorings.
Additional parameters
| Category: | Natural hair colors |
|---|---|
| EAN: | Choose variant |
| Certification: | Soil Association Organic |
| Manufacturer: | It's Pure Organics, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF, United Kingdom |
| Country of origin: | Velká Británie |
| Suitable for: | Vegan-Těhotné-Kojící-Certifikace Bio |
| Quantity: | 10 g, 100 g |
| Certification: | Cosmos Organic, Soil Association Organic, Cruelty Free International |
<strong>Contents of the package</strong>
How to prepare It's Pure hair dye
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British brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.
