Natural Hair Color - Black Indigo Shade 100 % BIO indigo • Vegan • Free from PPD, ammonia & peroxide
100% natural hair color It's Pure in black shade is made only of organic indigo without any chemicals. It creates a natural black-brown shade, strengthens hair, and is ideal for darkening brown hair. A great choice for sensitive scalp and gentle coloring without peroxide.
Natural Hair Color – Indigo Black
It’s Pure hair color in black shade is a great choice for those looking for an intense dark shade without compromising on purity of composition.
Contains only 100% organic indigo leaf powder – Indigofera tinctoria – without any chemical additives like ammonia, PPD, or peroxide.
The color is certified by the Soil Association as COSMOS Organic and is suitable for sensitive scalp.
On brown hair, it creates a dark brown to black shade with a natural shine. On light hair (gray, blonde), it needs to be combined with henna to achieve a rich color without unwanted tones.
Easy to use: simply mix the powder with warm water and apply as a natural wrap. The color develops gradually over several hours due to natural oxidation.
Enjoy a deep, elegant black shade without chemicals and with respect for your hair and nature.
Certification: Soil Association COSMOS Organic, Cruelty-Free, Vegan.
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Main Benefits of Black Indigo Color?
- 100% natural composition – pure indigo leaf powder Indigofera tinctoria without ammonia, PPD, peroxide, or other synthetic substances.
- Naturally black-brown shade – ideal for darkening light to medium brown hair, the resulting color adapts to your original color.
- Long-lasting color – the dye binds to the hair and gradually develops to its full intensity over several hours.
- No chemical odor – purely herbal powder without fragrance, irritating components, or chemical fumes.
- Suitable for sensitive scalp – a gentle alternative to conventional dyes, does not contain common allergens like PPD or ammonia.
- Natural gray coverage (in combination with henna) – with the correct procedure (two-phase coloring or mixing with henna), natural coverage can be achieved.
- Simple to use – mixing with warm water creates a paste that is easy to apply as a wrap on the hair.
- Eco-friendly choice – plant-based product in recyclable packaging, not tested on animals, and certified COSMOS Organic.
What Makes Hair Colors So Special?
All shades of It’s Pure have a 100% plant-based composition with Soil Association Cosmos Organic certification. They contain only finely ground powders from Ayurvedic herbs. No chemicals, animal ingredients, animal testing, or GMOs – suitable even for vegans.
One package is enough for average shoulder-length hair. If you have longer or very thick hair, we recommend two packages. From personal experience, when coloring only the roots, it can last for 2–3 uses.
The package includes detailed instructions, protective gloves, and a cap for convenient use.
Colors containing henna and indigo naturally oxidize after washing – within a few hours, they darken and deepen the resulting shade. See the image below: shade Golden Blonde on hair type “salt and pepper”.
How to Use the Color
Before coloring, we recommend thoroughly washing your hair with a silicone-free cleansing shampoo or using a pre-color cleansing treatment. This helps remove residues of styling products, silicones, and mineral deposits from water, preparing the hair for better adherence and even coloring.
A great choice is the It's Pure detoxifying hair treatment, which we recommend before each coloring.
Processing time depends on how intense a shade you want. Generally, the color is left on the hair for 2–5 hours. If possible, even overnight – this extends the effect. (Personal experience).
If coloring the entire length of the hair, we recommend applying the paste to the roots first and leaving it on for a longer time. Then proceed to the ends – the color will adhere more evenly and naturally.
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Recommendations for Best Results
- Allow at least 5–6 weeks between chemical coloring and using natural color.
- Before first use, test the shade on a hidden strand, especially if your hair has been previously lightened.
- If the color gets on the skin, it can be easily washed off. To be sure, we recommend applying Ultra Nourishing Balm from Odylique around the hairline before coloring. If you are vegan, we now offer its plant-based version, Ultra Rich V Balm.
- After coloring, use a gentle sulfate-free shampoo – it helps maintain the color longer. We recommend brands like Odylique, North American Herb & Spice or Soaply.
- Henna can slightly dry out – don't forget a nourishing conditioner and regular hair treatment.
- It’s Pure colors can be mixed to create your own shade.
- Golden Blonde + Natural Brown → results in a warmer, richer golden tone, suitable for women with darker blonde or more gray hair. Add only a small amount to avoid significant darkening.
- Golden Blonde + Neutral (Cassia) → results in a softer and less pronounced color with a natural effect, suitable for very gentle lightening or extending the coloring mix.
Customer Experiences with It’s Pure Natural Color – Black Indigo
Natural Color and Pure Composition
- Customers appreciate the simple, natural composition without fragrance and without chemical odor.
- Without chemicals and irritation – suitable for sensitive skin and allergy sufferers, does not contain PPD, ammonia, or peroxide.
Elegant Dark Shade with Durability
- Hair gains a rich black-brown tone, which develops through natural oxidation within a few hours after coloring.
- The color has long-lasting durability, usually 3–4 weeks, and gradually washes out without a sharp transition.
Shine and Healthy Hair Appearance
- After coloring, hair is shiny, strong, and smooth, without weighing down or drying out.
- Indigo naturally supports color depth and natural volume.
Safe Choice for Sensitive Skin
- Users with allergies praise the zero reaction and gentleness to the scalp.
- Many women use indigo as a natural replacement for conventional black dyes.
Who Is This Shade Ideal For?
- You have medium to dark brown hair and want to add a rich black tone without chemicals.
- You prefer minimal composition – only 100% pure indigo without additives.
- You don't want to risk irritation with regular dyes and are looking for a certified, vegan alternative.
Tips for Maximum Effect
- Leave the color on for at least 1.5 to 3 hours, depending on the desired intensity.
- Before application, wash hair with a silicone-free shampoo for better color adherence.
- For light or gray hair, use red henna beforehand to avoid a blue or green tint.
- The color fully develops after several hours – expect gradual darkening.
Who Is the Black Indigo Shade Ideal For?
- You want naturally black or black-brown hair without synthetic dyes.
- You have sensitive skin and want to avoid PPD, ammonia, and other irritating substances.
- You're looking for a long-lasting and purely natural solution that respects hair and the environment.
Why Choose It's Pure
It’s Pure is a British brand that has been offering the only certified organic (Soil Association) hair color in the UK since 2011. Its products are 100% natural, based on plant pigments (henna, indigo, cassia) combined with Ayurvedic herbs like amla or shikakai.
They do not contain PPD, peroxide, ammonia, resorcinol, or other synthetic substances — a gentle choice for your hair and health. Thus, not only do you color, but also strengthen, hydrate, and add shine, which is appreciated by users with sensitive skin or damaged ends.
The brand prides itself on a fair and sustainable approach. The herbs come from fair-trade and organic farms in Rajasthan, then processed in a British lab in Suffolk, powered by renewable energy.
It’s Pure appeals to a wide audience — ideal for pregnant women, people with sensitive skin, or those undergoing chemotherapy. Thanks to its natural composition, the color gradually darkens and deepens with oxidation, making it unique and natural.
Natural Composition
100% botanical pigments (henna, indigo, cassia) with Ayurvedic herbs – without synthetics, PPD, ammonia, peroxide, or resorcinol.
Organic and Fair-Trade Ingredients
Soil Association certification, Fair & Wild farms in India, and production in a renewable British lab.
Vegan and Cruelty-Free
No animal ingredients, tested without cruelty, no GMOs or parabens.
Gentleness and Hair Care
Strengthens, hydrates, adds volume and shine; suitable for pregnant women and convalescents; recommended by NHS.
Composition
Complete Composition
100% organic indigo leaf powder (Indigofera tinctoria).
All ingredients are 100% natural and of organic origin.
Composition Analysis and Functional Benefits
Indigo Leaf Powder (Indigofera tinctoria)
What it is: Finely ground powder from the leaves of the tropical plant Indigofera tinctoria, traditionally used for dyeing hair and textiles.
Function: Provides darker pigmentation – from naturally brown to dark brown, in combination with henna creates chestnut shades.
Advantage: Natural dye without chemicals, allowing gentle hair toning to brown without damaging their structure.
The result? This bio-certified natural black hair color harnesses the power of pure plant indigo to achieve a deep black-brown shade without any chemicals. It naturally darkens the hair while protecting, not burdening, and respecting sensitive scalp – without ammonia, peroxide, or synthetic fragrances. Ideal choice for those who want natural hair darkening with regard to health, beauty, and the planet.
Warnings
- This product is not intended for eyebrows, eyelashes, or skin. Avoid contact with eyes.
- Perform a sensitivity test before first use – apply a small amount of paste to the inside of the forearm and leave for 24 hours.
- Perform a strand test, especially if you have lightened or chemically treated hair, the resulting color may vary.
- Use only on healthy scalp, do not use on irritated or injured skin.
- The color is permanent, but may vary in shade depending on the original hair color.
- Do not inhale the powder – when handling, we recommend using protective gloves and a mask to avoid irritation.
- Keep out of reach of children.
- The product is intended for external use only.
- Keep out of reach of children.
The color may adhere differently to different hair – it depends on their porosity, original shade, and specific batch of natural raw material. On chemically lightened hair, the result is even less predictable. Therefore, always perform a test on a small, hidden strand before full application.
FAQ
Can I use this henna in black shade (Indigo black) on natural black or very dark brown hair?
Yes. On dark hair, a rich black-brown color with a subtle shine is achieved. The result is natural and gently textured, without the need for pre-coloring.
Can I apply bleach or lightening after using indigo for the first time?
No. Indigo adheres very strongly to the hair, and bleach does not guarantee removal. A blue-green undertone may remain. If you want a color change, it's advisable to wait until the color naturally fades.
Is It’s Pure color really 100% natural?
Yes, all It’s Pure colors are 100% natural and certified by the Soil Association as organic.
They contain only plant ingredients, such as henna, indigo, amla, or cassia, without synthetic chemicals, peroxide, PPD, or ammonia.
Does natural color cover roots and grays?
Yes, It’s Pure colors cover grays well, but the result depends on the hair type and chosen shade.
For darker shades, a two-phase application is recommended (e.g., first with henna, then with an indigo mix), for an even and long-lasting result.
Can I use It’s Pure color during pregnancy?
Yes, It’s Pure colors are suitable for pregnant women and people with sensitive skin.
Due to the complete absence of chemicals and the presence of only natural ingredients, they are considered safe and are even recommended by the British NHS from the 3rd month of pregnancy.
How long does the color last and how to care for it?
The color's longevity depends on the hair type and post-coloring care. It usually lasts 3–6 weeks.
For a longer effect, it is recommended to avoid sulfate shampoos and use gentle natural hair care products. It’s Pure also offers a pre-color Clarifying Treatment for better results and longevity.
What to Buy with Black Indigo Shade?
- ✔︎ It’s Pure Pre-Color Cleansing Treatment – 100% natural powder treatment, ideal for removing silicones and deposits before coloring with indigo.
- ✔︎ Gentle Herb Prebiotic Shampoo – gentle, sulfate-free, and silicone-free, perfect for the first wash after coloring and increasing the longevity of the dark shade.
- ✔︎ Chamomile & Coconut Prebiotic Conditioner – closes the hair cuticle, leaves hair smooth, shiny, and easy to manage after indigo application.
- ✔︎ It’s Pure Cassia Colorless Treatment – pure cassia powder, adds volume and vitality to hair without changing color – suitable for extra care between colorings.
Additional parameters
| Category: | Natural hair colors |
|---|---|
| EAN: | Choose variant |
| Certification: | Soil Association Organic |
| Certification: | Soil Association Organic |
| Producer: | It's Pure Organics, 85 Gregory Road, Mildenhall, Suffolk, IP28 7DF, United Kingdom |
| Country of origin: | United Kingdom |
| Suitable for: | Vegan-Pregnant-Breastfeeding-Certified Organic |
| Quantity: | 10 g, 100 g |
<strong>Contents of the package</strong>
How to prepare It's Pure hair dye
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British brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.
