Jackson Reece

The British brand Jackson Reece is named after the two sons of its founders - Jackson and Reece. It is really a small family company, but it has managed to make a name for itself all over the world and has won repeated first places in competitions that evaluate products for children. The idea for the brand gradually came about at a time when the founders had a son, Jackson, who was diagnosed with childhood eczema at just a few months old and prescribed a steroid cream, which of course, paradoxically, made his problems worse. His parents tried virtually every means available to bring their son at least some relief. In the end, they ended up with expensive and hard to find natural treatments.

After years of careful research into baby cosmetics, they concluded that these problems were mainly caused by the ingredients that most major baby cosmetic brands add to their products. The moment their second son, Reece, was born and started having similar skin problems, they decided to start their own brand with the most commonly used baby products. They affectionately named their small family business after their two sons - Jackson Reece.

Jackson Reece napkins and tissues are 100% degradable and their packaging is 100% recyclable. Conventional wet wipes are one of the biggest plastic polluters on the planet, along with disposable nappies. By using these compostable wipes, you will also be making a noticeable difference to the environment. In addition, their production takes place entirely in the UK. Thanks to local production, the carbon footprint is really reduced to a minimum.

In their composition you will not find:

• alcohol
• parabens
• chlorine
• SLS and SLES
• lanolin
• benzoates
• phthalates
• methylisothiazolinone
• propylene
• glycol
• phenoxyethanol
• triclosan

What Jackson Reece products contain:

Compostable wood pulp - sourced from sustainable European forests. This is the waste that is produced in the manufacture of furniture. Thanks to state-of-the-art recycling techniques, this material can still be used and transformed into a super soft, non-woven fabric, free of plastic and soft enough for sensitive baby skin. This also makes the wipes 100% biodegradable and you can even compost them. In nature, it decomposes in 60 days - unlike conventional polyester wipes, which can take up to 500 years to decompose.

Purified and deionized water - pharmaceutical grade, so it is perfectly purified from any bacteria.

Botanical ingredients - such as hydrating aloe vera, antibacterial tea tree oil, soothing chamomile, nourishing almond oil or fragrant ylang-ylang.

Preservative - All water-based products need a preservative system to prevent mould and bacteria from growing in them. Potassium sorbate acts as a preservative in Jackson Reece products. Although it is an artificial preservative, it is food grade, which means you could practically eat it safely. In theory, however, we don't recommend it because it probably wouldn't taste very good. It is a safe and non-irritating alternative to the commonly used phenoxyethanol or benzalkonium chloride. Moreover, it is represented in the composition by only one percent.

All ingredients used have been carefully selected in consultation with paediatricians and experts in eczema and other skin diseases.