Pufston’s
Brand's website: Pufston’s
Pufston’s is a Czech brand producing potato chips fried in beef tallow. It focuses on minimal ingredients, hand preparation and ingredients with a clear origin. The aim is to offer chips with an authentic taste that respect traditional methods while meeting today’s emphasis on simplicity and quality.
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Benefits of Pufston’s chips:
- Small-batch, hand-made production for consistent quality and flavour control.
- Beef tallow from a Czech supplier as a stable fat suitable for frying.
- Three ingredients: quality potatoes, beef tallow and natural salt.
- Naturally pronounced potato taste thanks to a traditional preparation method.
- Made in the Czech Republic with support for local producers.
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Potato chips
Quality ingredients
Simple ingredients list
Czech production
Who is behind the Pufston’s brand
Pufston’s was created as a project by people who have long followed food quality and wanted to make potato chips with transparent ingredients. Instead of industrial blends they chose traditional methods and the natural taste of potatoes.
The beef tallow comes from Naše hospodářství, a farm focused on ethical husbandry and traceable sourcing. This allows the brand to control the entire process from selecting the fat to the final frying.
Pufston’s is based in Hradec Králové and builds on the Czech craft tradition of producing foods with a clear origin and clean recipe. The brand is gradually expanding its production in line with customer demand.
Pufston’s brand vision
The vision of the Pufston’s brand stems from a desire to offer chips that return to the original, honest way of preparation. It is based on a simple recipe, high-quality Czech potatoes and a traditional animal fat that for many generations was a common part of Czech cooking.
The brand continues the regional craft tradition and brings it back to modern times — without industrial blends and without complicated ingredient lists.
Pufston’s strives for maximum transparency in the long term. Every ingredient has a clear origin and comes from Czech suppliers who share the same focus on quality.
Thanks to short supply chains it is possible to maintain full control over the entire process — from selecting the potatoes to the final frying.
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Brand mission
Pufston’s mission is to create chips that honour the origin of the ingredients and a simple recipe. The emphasis is on fair relationships with suppliers and a responsible approach to production.
For production, potatoes with suitable frying properties are selected which, in combination with beef tallow, create a naturally crunchy product. This approach makes it possible to preserve the character of the ingredients without additives.
The brand offers a focused product range built around quality and develops its assortment based on customer feedback.
Pufston’s grounds its philosophy in personal experience with Czech food craftsmanship and a long-term commitment to transparency, which strengthens trust among customers and professionals alike.
Production is firmly rooted in the East Bohemian region, where the main ingredient suppliers also come from. This enables the brand to guarantee a clear geographic origin, traceability of every step and responsible use of local resources.
Why beef tallow?
Pufston’s chips are based on traditional beef tallow, which was a common ingredient in Czech kitchens long before modern refined oils became widespread. Its main advantage is its high thermal stability — it does not burn as quickly during frying, resulting in an even colour, consistent crispiness and the natural aroma of potatoes.
Beef tallow also does not distort the flavour of the ingredients, which is essential for Pufston’s simple recipe. When chips rely solely on potatoes, tallow and salt, every component must be high-quality and clean-tasting. Using tallow supports the philosophy of a minimalist ingredient list and maximum transparency.
The choice of animal fat is also a matter of Czech tradition and geographic proximity. While refined oils are a more modern phenomenon, tallow was for generations a natural part of cooking in both rural and urban households. Pufston’s consciously honours this tradition.
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Redmond Salt
At Pufston’s, only unrefined Redmond Real Salt is used, mined in Utah from an ancient natural deposit. This salt is valued for its pure composition, mildly mineral flavour and preserved structure created without chemical bleaching or anti-caking agents.
Thanks to this, it remains in the most natural state possible — exactly as it formed in the rock hundreds of millions of years ago.
Redmond salt contains
Honest ingredients with a clear origin
The foundation of Pufston’s chips lies in three pure ingredients: Czech potatoes, high-quality beef tallow and unrefined Redmond salt. Each one is carefully selected with an emphasis on origin, quality and transparency.
Beef tallow is sourced from the farm Naše hospodářství in East Bohemia, which manages dozens of hectares of meadows and fields. Tallow from their free-range cattle stands out for its stability during frying, giving the chips their typical rich flavour and natural crispiness. The quality of the fat is regularly checked and its origin is fully traceable.
The potatoes come exclusively from Czech growers. Thanks to a short supply chain, freshness is maintained and the brand contributes to the local economy. Careful selection of varieties ensures optimal structure and taste.
For seasoning, only Redmond salt is used — a natural unrefined salt from Utah that preserves its mineral profile without chemical processing. Its gentle but full saltiness enhances the natural flavour of Czech potatoes and beef tallow.
- Beef tallow from the local farm Naše hospodářství – controlled origin and premium quality.
- Czech potatoes from verified growers – freshness and consistent flavour.
- Unrefined Redmond salt – pure composition, no additives.
- No flavourings, seasonings, colourants or vegetable oils.
- Minimal ingredient list meeting consumer expectations under Czech and EU legislation.
- Made in the Czech Republic with a focus on responsible sourcing of ingredients.
How did it all begin?
Regional tradition and a return to honesty
Pufston’s chips are based on traditional beef tallow, which for generations was the primary cooking fat in Czech and Moravian households. In rural areas, tallow was used not only for frying potatoes but also for preparing various dishes because it was locally available, stable at high temperatures and neutral in flavour. At a time when modern refined oils were not yet widely accessible, tallow was a reliable choice for everyday cooking.
Beef tallow is characterised by its high smoke point, meaning it does not burn as quickly during frying as many vegetable oils. This allows for even frying and preservation of the natural flavour of the ingredients — especially potatoes. As a result, food cooked in tallow stayed crispy longer, maintained a consistent colour and had a pleasant texture.
In rural households, tallow was also used for practical reasons. In homes with cattle it was always available and, additionally, it stored well. It was resistant to temperature fluctuations and kept for long periods without losing quality, which was essential for rural homemakers.
At Pufston’s, this tradition is being revived. Using beef tallow not only respects Czech culinary history but also supports a minimalist, transparent recipe. This sets Pufston’s chips apart: instead of neutral industrial oils, their flavour is built on authentic, local and traditional ingredients.
Who are our products for?
Lovers of honest Czech foods
Customers who prefer minimal ingredients
Families and individuals avoiding artificial additives
Those seeking the natural taste of potatoes
Customers supporting local production and Czech farmers
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