It's Pure
Brand's website: It's PureBritish brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.
Product sorting
List of products
A deeply moisturizing and rejuvenating treatment for dry and damaged hair.
Shikakai not only cleanses the hair without stripping it of its natural oils, but is...
Amla powder is a staple of Ayurvedic beauty care and renowned for its exceptional...
Cassia is very beneficial for natural hair growth. It has nourishing properties that...
100% natural hair treatment from pure Cassia obovata (colorless henna) strengthens...