70% raw single terroir Mava chocolate Single Terroir Mava, tree-to-bar fine chocolate - 75 g

Product detailed description

Manufactory

Raw single estate chocolate from Chocolat Madagascar with 70% freshly harvested single terroir unroasted bean variety (Criollo-Trinitario-Forastero) from the Mava Estate plantation in the upper Sambirano valley in the north-west of Madagascar, near the Tsaratanana mountains (exact position 13°37'25.35 "N; 48°25'00.84 "E).

After harvesting, the cocoa is carefully fermented and sun-dried in four-stage boxes to protect it from the rain in nearby Ankidona to develop its flavour to the best possible extent. The dried and fermented cocoa is then transported to Antananarivo in Madagascar.

This raw chocolate is coarse ground which means that the cocoa used has been ground to a particle size of around 75 micrometres, giving it a very interesting texture in the mouth.

The cocoa in this chocolate is unroasted and raw quality. Cocoa is usually roasted to develop a roasted flavour, but this process also reduces its natural flavour and further denatures the antioxidants/flavanols.

That's why Chocolat Madagascar uses a special process without any chemicals to preserve the integrity and freshness of the cocoa. They do not alkalize the cocoa, thus preserving the integrity of the flavours and flavanols. They don't add any flavour enhancers either.

Follow Chocolat Madagascar on our Instagramwhere you can find out lots of information and interesting facts, as well as get inspired by regular chocolate recipes.

Palette

The chocolate is lightly sweetened with unrefined Faharetana raw cane sugar, enriched with bits of cocoa beans, which give it a nice crunch.

Chocolate has a warm cocoa aroma, crunchy texture of unrefined cane sugar and cocoa beans, flavour notes of berries with a hint of green banana. It alternates between bright, bitter and sweet notes that inflame the taste buds. Odour (aftertaste) reminiscent of coffee.

Its refined taste and high quality is confirmed by its silver ranking in the 2022 Academy of Chocolate competition.

The chocolate is suitable for vegans and vegetarians. However, its unique taste will be appreciated by all lovers of unroasted cocoa.

Madagascar and chocolate

The island of Madagascar in the Indian Ocean is considered to be the best cocoa-growing region on the African continent, and Chocolat Madagascar is a brand that has been inseparable from it since 1940. You have to try their sustainably produced chocolate on the original retro chocolate line - it has a cult reputation.

Compare the typical composition of regular cheap supermarket milk chocolate versus Chocolat Madagascar.

Making tree to bar chocolates

The entire production of Chocolat Madagascar chocolates - from the harvesting of the cocoa beans, through their processing, to the subsequent production of the chocolates and their packaging - is carried out directly in Madagascar - the so-called tree to bar production. The cocoa beans are thus as fresh as possible at the time of processing, which has a significant impact on their taste and nutritional value. Thanks to their full flavour, the chocolates taste great on their own, they are not unpleasantly bitter, and there is no need to add any additional flavourings or chemically treat them with alkalisation. This method of production also supports the local economy to the maximum extent possible and is also a highly environmentally friendly solution thanks to fuel savings. The Chocolat Madagascar brand has elevated the concept of fair trade to raise trade.

What is raise trade

The term 'raise trade' means that the chocolate is produced entirely in the country where the cocoa is grown. Most chocolates (traditional and fairtrade) import cocoa that continues to be processed in countries with economies that are rich compared to the country of origin of the cocoa. Around 3% of the value is in the developing country that grows cocoa and 97% is in the processing country - a huge disparity for the economy of a developing country and a population that relies 100% on farming for its main livelihood. Chocolat Madagascar is the only chocolate on this African island that has been actively practicing raise trade since 1940.

Charlie and the Chocolate Factory doesn't exist

You may not know that by buying chocolate from a supermarket owned by a conglomerate like Nestlé, Unilever or Kraft, you are supporting child slavery in Africa or anywhere else where chocolate is grown. Take a look at the back of your chocolate wrapper and find out who really makes it and where your hard-earned money goes. Cheap chocolate equals poor quality and unethical chocolate. Choose chocolate from a manufacturer such as Chocolat Madagascar.

If you want to try chocolates from other parts of the world, we have ultra high-end brands for yousuch as the British brand Tosier Chocolatemaker or the Belgian brand InCacao,where the emphasis is on fairtrade production and above all on using the best quality cocoa available in the world(both brands buy cocoa only from the best cocoa farms in the world - the top 5%).

Take a look at the chart below, where you can clearly see the difference in the size of the chocolate market - fine flavour chocolate versus certified meat chocolate versus regular meat chocolate, which costs 50 CZK. High-end fine chocolate (in blue) you can't even see on the chart how tiny a percentage belongs to it. This is what we offer in our e-shop from the brands Tosier Chocolatemaker and InCacao. By buying them, you not only get to enjoy the true taste of chocolate, but more importantly, you support poor farmers who work very hard instead of rich corporate executives, TV advertising and marketing. Let's put our money where it will make a difference. Thank you.

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