Fu:di

Brand's website: Fu:di

Fu:di^® is a British brand producing flavourful low-carbohydrate sauces, mayonnaise and dressings – all with no added sugar, no industrially processed oils and no unnecessary ingredients. Founders Tom and Ben combine professional cooking experience with a scientific approach to nutrition. The products are made from carefully selected natural ingredients and focus on supporting metabolic health.

The result is feel-good food that delivers on flavour while also supporting stable glucose levels and a balanced diet.

Roasted chicken served with sugar-free, seed oil-free mayonnaise dressing at a dinner table

Key benefits of fu:di^® products

Cooking expertise and science: Recipes combine professional culinary experience with insights from nutritional science.
No added sugar: The products are low in carbohydrate and have a low glycaemic index – suitable for people with diabetes and those following a ketogenic diet.
Healthy fats: Extra virgin olive oil and avocado oil, rich in monounsaturated fats, are used.
High quality and transparency: Ingredients are carefully selected, with no GMOs, palm oil or preservatives.
For a broad range of people: Suitable for athletes, families, vegetarians and vegans (except mayonnaise made with free-range eggs).

Sugar-free mayonnaise

Avocado oil

Plant-based sweeteners

Founders Tom and Ben combine cooking experience with a scientific approach to nutrition. They create products that are flavourful, low in carbohydrate and focused on supporting metabolic health. Their philosophy is to offer “food first” products that bring together flavour and nutrition without compromise.

The vision and mission of fu:di^®

Fu:di^® aims to make flavourful, healthy, low-carbohydrate foods more accessible, supporting metabolic health, stable energy and enjoyment of food – without compromising on flavour.

The mission of fu:di^® is to make nutritious food easier to enjoy. The range includes sugar-free ketchup, mayonnaise made with quality oils and dressings without industrial additives, supported by scientific insight and clear information.

For fu:di^®, transparency means more than simply listing what a product contains. The brand also explains the reasons behind the choice of individual ingredients and the way each recipe is formulated. This helps customers better understand the ingredients in everyday foods and make decisions based on clear information.

Zakladatelé značky fu:di Tom Redwood a Ben Calderhead

Quality control and certification

Fu:di^® products are free from palm oil, added sugar, preservatives and fillers. They use free-range eggs, extra virgin olive oil and avocado oil, as well as plant-based sweeteners (erythritol, inulin, stevia). Ingredients are carefully selected, packaging is recyclable and nutritional values are clearly stated.

The fu:di^® story

The story of fu:di^® began with founder Tom’s personal experience. Although food had been at the centre of his professional life and he usually cooked at home, he gradually struggled with excess weight and was diagnosed with prediabetes at the age of 39. He therefore decided to reduce sugar and carbohydrates, without giving up flavour or shared moments around food.

In his own kitchen, he began adapting favourite everyday recipes. He first created ketchup, followed by other sauces, mayonnaise, baked goods and breakfast mixes. His aim was to make foods with carefully considered ingredients that did not feel like a compromised diet alternative, but still delivered full flavour and enjoyment.

Tom was joined by his long-time friend Ben, a former academic who worked in mathematics and statistics at Imperial College London. He combined Tom’s culinary experience with analysis of scientific research and an interest in metabolic health. Their shared approach led to the creation of fu:di^® – food crafted by chefs and backed by science.

Developing fu:di^® products led Tom and Ben to take another step. While looking for oils suitable for their recipes, they found that commonly used fats often did not meet their requirements and that not all avocado oils offered the same quality.

They therefore founded the related brand GOOD PHATS, focused on carefully selected olive and avocado oils, ghee and other fats for different types of cooking. This gave them a high-quality foundation consistent with the fu:di^® philosophy, while also making the same ingredients available to customers for everyday use.