Turtle

Brand's website: Turtle

Turtle is an innovative brand that delivers healthy, quality breakfast products with an emphasis on clean ingredients and sustainability. Their range includes organic cereals, porridges and granolas without artificial additives, refined sugar and genetically modified ingredients. The brand's philosophy is based on simplicity, authentic flavours and maximum preservation of the nutritional value of the ingredients.

Turtle prides itself on its eco-friendly approach - their packaging is recyclable and production respects the principles of sustainability. Its commitment to quality and responsibility to nature makes Turtle a popular choice among customers looking for healthier alternatives to traditional breakfast products.

Renowned breakfast products thanks to:

Pure ingredients - no artificial additives, refined sugar or GMO ingredients.
Carefully selected ingredients - from organic farming, which retain their authentic taste and nutritional value.
Environmental responsibility - packaging and responsible production are proof of their commitment to protecting the environment.
Allergen-free - offers gluten-free, vegan and protein options, so everyone who cares about a healthy lifestyle will enjoy it.

Granola

Porridge and flakes

Chocolate cereal

Cereals

Behind the Turtle brand is a team of health food enthusiasts who believe that breakfast should not only be tasty, but also nutritious and made with respect for nature. Inspired by the simplicity and quality of traditional recipes, the brand founders decided to create a range of cereal products that combine pure organic ingredients, great taste and sustainability.

The aim was to offer an alternative to conventional breakfast products, which often contain unnecessary additives, refined sugar and artificial flavourings.

Turtle is based on the philosophy of "slow food", i.e . conscious eating with an emphasis on the quality of ingredients and their natural processing. The brand name symbolizes patience, honesty and consideration - values that are reflected not only in the products themselves, but also in the entire approach to production and business. As a result, Turtle has earned the trust of customers across Europe and is constantly expanding its range with new, innovative products that make breakfast a real treat.

Turtle brand vision

Turtle' s vision is clear - to deliver breakfasts that are not only delicious, but also healthy, nutritious and made with the planet in mind. They want to inspire people to better eating habits by offering products without unnecessary additives, refined sugar and chemicals.

Every step of production, from the careful selection of raw materials to eco-friendly packaging, reflects their commitment to sustainability and quality. At the same time, they emphasize an ethical approach to production and fair cooperation with suppliers who share their values.

Their goal is not only to produce quality products, but also to contribute to a positive change in the way people think about food and its impact on the world.

What inspires the founders

Turtle is a brand that embodies everything that goes into a great breakfast - simple, clean and delicious products. Their team focuses on creating innovative recipes and improving traditional breakfast dishes to make them healthier and more nutritious.

They were the first to market porridges, which gradually created a whole new segment in some European countries. They enrich classic recipes with modern elements and look for new ways to combine ingredients and discover new flavours.

Each Turtle product is designed with versatility in mind, but always with carefully selected organic ingredients that guarantee high quality, healthful ingredients and great taste.

How did this story begin?

The founders were looking for organic, no-sugar-added breakfast cereals - and couldn't find them. It was only pregnancy and the birth of our child that made us think even more deeply about what we actually eat and what we want to offer our family. At the time, both Thilo and Laurence were busy with work, but maternity leave proved to be just the right moment to launch Turtle - a brand that brings better breakfast alternatives to those looking for clean ingredients and real taste.

The name Turtle was chosen after the well-known story of the tortoise and the hare. While the hare pushes forward and tires quickly, the tortoise goes slowly but steadily - and eventually wins. It works the same way with the energy from whole grain oats, which is released gradually and gives the body a steady strength for the whole day.

Today, they are grateful to be able to share their love of breakfast with hundreds of thousands of you each month. They're always looking for new ways to bring you even better products and inspiration for breakfasts you'll love. Because a good day starts with a great breakfast - and they always want yours to be special.

Why does Turtle rely on organic farming?

All Turtle products come from organic farming, which is better for nature and human health. Unlike conventional production, it minimises the use of chemicals, promotes natural soil fertility and protects groundwater. As a result, bees can continue to pollinate, the landscape remains diverse and consumers can enjoy a breakfast free of unwanted toxins and pesticides.

Why Turtle chooses organic farming

It preserves soil fertility for future generations.
It protects the purity of drinking water.
Reduces the amount of pesticides and toxic substances in food.
It promotes biodiversity and contributes to the sustainability of the planet.
It does not contain any genetically modified (GM) ingredients.

From the very beginning, Turtle has held the BE-BIO-001 organic certification, confirming its commitment to sustainability and the highest quality.

Fair production and healthy food

Fair Production: a responsibility that makes sense

Turtle is committed to sourcing ingredients in a fair and reasonable manner because it believes that quality products start with honest supplier relationships.

Proximity

They buy raw materials from farms close to their production facilities, which allows for a long-term and stable cooperation between farmers and producers.
This approach promotes not only the freshness of raw materials but also the sustainability of local communities.

Fair access

Every raw material is purchased in accordance with the high social standards set by organizations such as BSCI (Business Social Compliance Initiative), SA8000 (Social Accountability) and ILO (International Labour Organization).

All of Turtle' s suppliers are members of Sedex, which ensures fair living and working conditions for all those involved in growing cocoa, sugar cane and other ingredients that brands cannot grow directly in their area.

Healthy and nutritious food: start the day with energy that lasts

Breakfast should provide not only immediate energy, but also a long-lasting feeling of satiety and vitality. The right combination of macronutrients is the key to giving your brain and body everything they need to function optimally.

Reach for breakfast foods that contain a balance of carbohydrates, protein, healthy fats and fibre. Carbohydrates give you quick energy, while protein gives you a steady source of energy throughout the day.

Taste is the foundation of food enjoyment

This enjoyment has a positive effect on our health. It is scientifically proven that enjoying food supports digestion, improves the relationship with food and can help overcome problems such as eating disorders.

Therefore, it is not only important what you eat, but also how you eat it.

Sustainable packaging: Protecting freshness and being responsible for the planet

Turtle' s goal is to use packaging that preserves the freshness and taste of their products while minimizing the negative impact on the environment.

The cardboard boxes are made from 80% recycled fibres, and the outer packaging for transport is completely recyclable.

While plastic is not ideal, it is essential for preserving freshness and protecting against moisture, greatly reducing food waste. This plastic is recyclable, which means that by reusing it, the amount of new plastic can be reduced.

They use eco-friendly bubbles made from degradable vegetable starch to ship orders.

History of the Turtle brand: A Love Story since 2014

2014-2015 - The idea for Turtle was born this year during Laurence's first maternity leave. A year later, in 2015, Turtle sold its first porridge.

2018 - Turtle is growing and evolving! The brand has partnered with a leading Belgian design agency to create colourful and fun new packaging. It's time for a change of look!

2019 - Working from home was great, but when the boxes started reaching the ceiling, they decided to open a real office.

2020 - granolais coming! And also COVID-19... A new challenge: sending products to customers working from home. Laurence, like many parents, spends three months at home with her children. But sales are skyrocketing!

2021 - The Turtle brand has always aimed to produce healthy products. Laurence and Thilo created a new range of organic cereals with less sugar, vegan and gluten-free options to offer an alternative to the big brands.The success was immediate and the offer is still expanding!

Today - Since its inception, Turtle has enjoyed tremendous success, and this is just the beginning! Laurence and Thilo still put their whole heart into their project, driven by their love of good food.

The Turtle brand creates healthy and tasty products with quality ingredients from organic farming, focusing on sustainability and fair working conditions for all suppliers.
See for yourself.

Who Turtle products are for

Celiac disease

People with high cholesterol

Families with children

Vegans

Keto lifestyle

Turtle Brand Commitments

Quality

Sustainability

Nutritional value

Innovation

Step with the times

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